This Home Depot Retail Display is an Interactive Decor Guide for Visitors
Jana Pijak — June 4, 2015 — Business
References: holmanexhibits
Retail design company Holman created an interactive decor guide for Home Depot Canada locations. The company's experiential retail concept featured an immersive display set-up that gave visitors decor tips and step-by-step instructions on making their next home improvement project a success.
In addition to informative signage, the interactive decor guide also featured a digital display component and was equipped with 'Dream Design Build' stations that allowed visitors to bring their home improvement or design concept to life digitally.
Using touchscreen-equipped design stations, visitors were given a chance to get creative while having access to helpful advice from Home Depot's in-store home improvement experts. Building a smaller vignette inside of a larger retail space, Holman created a niche area that featured decor tips and an immersive, digital retail display component.
In addition to informative signage, the interactive decor guide also featured a digital display component and was equipped with 'Dream Design Build' stations that allowed visitors to bring their home improvement or design concept to life digitally.
Using touchscreen-equipped design stations, visitors were given a chance to get creative while having access to helpful advice from Home Depot's in-store home improvement experts. Building a smaller vignette inside of a larger retail space, Holman created a niche area that featured decor tips and an immersive, digital retail display component.
Trend Themes
1. Experiential Retail - Creating immersive and interactive displays in retail spaces to engage and educate customers, enhancing their shopping experience.
2. Digital Retail Displays - Using digital technology to showcase products, provide information, and offer interactive features for customers in-store.
3. Touchscreen Design Stations - Incorporating touchscreen-equipped design stations in retail environments for customers to explore and create their own home improvement or design concepts.
Industry Implications
1. Retail Design - Designing innovative and engaging retail spaces that enhance customer experience and drive sales.
2. Home Improvement - Leveraging immersive retail displays and interactive technology to provide customers with inspiration and guidance for their home improvement projects.
3. Digital Signage - Developing and implementing digital displays in retail environments to effectively communicate information, showcase products, and enhance customer engagement.
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