Palacio de Hierro's Digital Displays Carry Out Sports Brand Promotions
Rahul Kalvapalle — October 16, 2014 — Business
References: elpalaciodehierro & digitalsignageconnection
Palacio de Hierro, the most upscale department store chain in Mexico, is using an innovative 'design screen environment' concept to carry out sports brand promotions of the various brands stocked in the department store. The initiative uses eight screens that are fully synchronized, helping to create a modern and interactive shopping experience while showcasing the personality of the department store and its brands.
The content displayed on the screens is updated regularly, but all content focuses on promoting different brands of sporting goods using unique and eye-catching visual cues and stimulation.
The screens were developed by Palacio de Hierro in collaboration with SSL Digital.
The Palacio de Hierro branch in Mexico City is home to these eight screens, which helped the store pick up Best Design in a Department Store award for its uniquely audiovisual approach.
The content displayed on the screens is updated regularly, but all content focuses on promoting different brands of sporting goods using unique and eye-catching visual cues and stimulation.
The screens were developed by Palacio de Hierro in collaboration with SSL Digital.
The Palacio de Hierro branch in Mexico City is home to these eight screens, which helped the store pick up Best Design in a Department Store award for its uniquely audiovisual approach.
Trend Themes
1. Design Screen Environment - The use of synchronized screens can create a modern and interactive shopping experience as well as new opportunities for brand promotion.
2. Brand Promotion Through Visual Stimulation - Creative and eye-catching visual cues can help increase brand awareness and sales.
3. Innovative Retail Displays - Retailers can use technology to showcase their store personality and create a unique shopping experience.
Industry Implications
1. Retail Industry - Department stores and other retailers can utilize innovative digital displays like Palacio de Hierro to enhance their customers' shopping experiences and increase sales.
2. Sports Goods Industry - Using visual displays to promote different sporting goods brands can lead to increased awareness and sales, especially in a competitive industry.
3. Technology Industry - Developing new and advanced retail display technologies and techniques can offer new opportunities for businesses to showcase their products and improve the shopping experience.
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