Samsung's Mirror and Transparent OLED Makes Retail Visually Engaging
Laura McQuarrie — June 24, 2015 — Tech
References: businesswire & en.rocketnews24
At the Retail Asia Expo 2015, Samsung unveiled an impressive Mirror and Transparent OLED that's fit for personalized shopping and browsing for information inside of a retail space.
The Samsung Display OLED makes use of Intel Real Sense technology to create an interactive closet and a self-modeling wardrobe so that shoppers can see the items in the store trialed on themselves in an realistic way. With built-in cameras and recording tools, the hybrid mirror-displays will be used as virtual fitting rooms, to give consumers a chance to try on garments and accessories before committing to a purchase.
Smart mirrors like this one are emerging in the retail industry not only to appease vanity, but also supply interaction and information before a consumer advances to the point-of-purchase. Eventually, this could be indicative of what mirrors of the future will look like in homes.
The Samsung Display OLED makes use of Intel Real Sense technology to create an interactive closet and a self-modeling wardrobe so that shoppers can see the items in the store trialed on themselves in an realistic way. With built-in cameras and recording tools, the hybrid mirror-displays will be used as virtual fitting rooms, to give consumers a chance to try on garments and accessories before committing to a purchase.
Smart mirrors like this one are emerging in the retail industry not only to appease vanity, but also supply interaction and information before a consumer advances to the point-of-purchase. Eventually, this could be indicative of what mirrors of the future will look like in homes.
Trend Themes
1. Interactive Retail Mirrors - The use of interactive retail mirrors with virtual fitting rooms is a disruptive innovation opportunity in the retail industry.
2. Personalized Shopping Experience - Creating a personalized shopping experience through interactive mirrors and self-modeling wardrobe is a disruptive innovation opportunity in the retail industry.
3. Integration of Intel Real Sense Technology - The integration of Intel Real Sense technology in interactive mirrors provides a disruptive innovation opportunity for improved customer engagement and data collection in the retail industry.
Industry Implications
1. Retail Industry - The retail industry can leverage interactive retail mirrors to enhance the shopping experience and increase customer engagement.
2. Fashion Industry - The fashion industry can utilize interactive retail mirrors to offer virtual fitting rooms and personalized recommendations for customers, leading to a more immersive and convenient shopping experience.
3. Technology Industry - The technology industry can explore the integration of Intel Real Sense technology in various applications, including interactive mirrors, to revolutionize user interactions and data collection.
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