The 'Retale' Mobile Shopping App Allows Consumers to Digitally Browse
Michael Hemsworth — January 9, 2016 — Business
References: retale & retaildive
While the 'Retale' mobile shopping app is already in existence for shoppers to find great deals, the brand is currently in works to create a virtual reality experience to enable digital window shopping. With more consumers shopping online than ever and brands looking to provide more immersive brand experiences, the 'Retale' mobile shopping app would enable shoppers to visit their favorite stores from home.
Holding very high potential for garnering attention from male consumers who might not be as interested in physically visiting stores, the 'Retale' mobile shopping app could revolutionize modern retail.
'Retale' has already partnered with major brands including Target, J.C. Penney and Macy’s to provide virtual reality shopping experiences when the Oculus Rift goes one sale within the coming quarter.
Holding very high potential for garnering attention from male consumers who might not be as interested in physically visiting stores, the 'Retale' mobile shopping app could revolutionize modern retail.
'Retale' has already partnered with major brands including Target, J.C. Penney and Macy’s to provide virtual reality shopping experiences when the Oculus Rift goes one sale within the coming quarter.
Trend Themes
1. Virtual Reality Shopping - The 'Retale' mobile shopping app plans to introduce virtual reality experience for digital window shopping, providing shoppers a more immersive brand experience and giving brands an opportunity for revolutionizing modern retail.
2. Online Shopping Immersion - The 'Retale' mobile shopping app enabling shoppers to visit their favorite stores from home, can transform the way consumers shop online and provide brands an opportunity for immersive marketing of their products.
3. Male Consumer Attention - The virtual shopping experience on 'Retale' mobile app could generate attention from male consumers who are less inclined to physically visit stores, opening a new market for retailers.
Industry Implications
1. Mobile Shopping - The 'Retale' mobile shopping app with virtual reality experience for e-commerce could disrupt the online shopping industry, particularly mobile shopping application market
2. Retail - Virtual shopping experiences creating through the 'Retale' mobile app could revolutionize modern retail industry and create more immersive brand experiences for consumers.
3. Tech - Partnership with major brands including Target, J.C. Penney can capitalize on recent technological advancements, such as the Oculus Rift, to innovate modern retail experience through technologies.
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