L'Oreal Created an Educational VR Experience Called 'Matrix Academy'
Mishal Omar — November 2, 2016 — Business
References: venturebeat & fastcompany
French cosmetics company L'Oreal is offering a unique method of teaching hairstylists new tips and tricks and it is called the 'Matrix Academy.'
The academy was created in affiliation with L'Oreal's 'Matrix' beauty brand and gives hairstylists the freedom to learn from experts without having to spend money, time traveling, or watching 2D YouTube videos. The virtual reality hair salon shows a hairdresser cutting and styling a client's hair and the video is 360 degrees – allowing viewers to pay attention to every detail. The people taking part in this immersive educational experience are even able to step into the shoes of the hairdresser in order to feel it from their perspective.
This immersive program is offered by L'Oreal for free and can be used by any hairstylist who has, or is willing to invest in, a VR headset.
The academy was created in affiliation with L'Oreal's 'Matrix' beauty brand and gives hairstylists the freedom to learn from experts without having to spend money, time traveling, or watching 2D YouTube videos. The virtual reality hair salon shows a hairdresser cutting and styling a client's hair and the video is 360 degrees – allowing viewers to pay attention to every detail. The people taking part in this immersive educational experience are even able to step into the shoes of the hairdresser in order to feel it from their perspective.
This immersive program is offered by L'Oreal for free and can be used by any hairstylist who has, or is willing to invest in, a VR headset.
Trend Themes
1. Virtual Reality Education - The use of VR technology to create an immersive and interactive learning experience for professionals in the cosmetology industry.
2. Remote Learning Solutions - Online education platforms that provide accessible and remote training opportunities for cosmetologists and other professionals in the beauty industry.
3. 360-degree Video Content - The creation of interactive and engaging educational content through the use of 360-degree video technology for the beauty industry.
Industry Implications
1. Cosmetology - The beauty industry can benefit from using VR technology, remote learning, and interactive content creation to provide educational resources for professionals.
2. Education - The education industry can incorporate VR technology and 360-degree video content creation to improve the learning experience for students in cosmetology courses.
3. Technology - Developers and manufacturers of VR headsets and other immersive technologies can benefit from partnering with the beauty industry to provide educational content and training solutions.
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