Two Snapchat Geo-Targeting Tools Let Marketers Set Location-Based Ads
Justin Lam — September 26, 2018 — Marketing
References: forbusiness.snapchat & mobilemarketer
Snapchat has become an incredibly popular social media platform for Millennials and Gen-Zers, and now the app has introduced two new Snapchat geo-targeting ad features to give marketers better reach to each generation. According to a company blog post, the two new features help marketers better target advertisements based on specific kinds of locations. Utilizing the distance around a map point or foot traffic in an area, the new Snapchar geo-targeting features give businesses the ability to reach customers who are in the right place at the right time.
This new Snapchat geo-targeting feature currently includes 150 types of pre-determined business locations, including bars, beaches, car dealers, college campuses, movie theaters, and music venues. All of these locations will be allowed access to the geo-targeting features and marketers can then set targets for specified distance around a map point for their particular business.
This new Snapchat geo-targeting feature currently includes 150 types of pre-determined business locations, including bars, beaches, car dealers, college campuses, movie theaters, and music venues. All of these locations will be allowed access to the geo-targeting features and marketers can then set targets for specified distance around a map point for their particular business.
Trend Themes
1. Snapchat Geo-targeting - Utilizing Snapchat's new geo-targeting ad features, marketers can reach customers who are in the right place at the right time.
2. Location-based Advertising - The introduction of Snapchat's ad tools allows marketers to target advertisements based on specific kinds of locations.
3. Millennial and Gen-z Marketing - Snapchat's popularity among Millennials and Gen-Zers makes it an ideal platform for marketers to reach these demographics.
Industry Implications
1. Social Media - The new Snapchat ad tools provide opportunities for social media platforms to enhance their ad targeting capabilities.
2. Digital Advertising - The introduction of Snapchat's geo-targeting features opens up new possibilities for digital advertisers to reach their target audience more effectively.
3. Marketing and Advertising - Marketers and advertisers can leverage Snapchat's ad tools to enhance their location-based targeting strategies.
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