Snapchat and TurboVote Have Partnered on a New Voter Feature
Justin Lam — September 25, 2018 — Tech
In celebration of National Voter Registration Day in the US, Snapchat has released a new feature in collaboration with TurboVote. This new tool is currently built into the app for all US users and allows them to register to vote within the app. All of this can be accessed through the User Profile page, which will include a link to register to vote. The feature also includes video messages from Team Snapchat, which showcases filters users can utilize to spread awareness about voter registration.
This partnership with TurboVote, a nonprofit voter registration organization, allows the nonprofit to reach a larger Millennial and Gen Z audience. Furthermore, the feature allows Snapchat to better showcase itself as a tool for democracy. This feature joins a handful of other offerings presented by other tech companies for National Voter Registration Day.
This partnership with TurboVote, a nonprofit voter registration organization, allows the nonprofit to reach a larger Millennial and Gen Z audience. Furthermore, the feature allows Snapchat to better showcase itself as a tool for democracy. This feature joins a handful of other offerings presented by other tech companies for National Voter Registration Day.
Trend Themes
1. Social Media Voter Engagement - As social media companies make strides to engage voters, there is an opportunity for other social media companies, especially those focused on the older generation, to work with voter organizations and impact political outcomes.
2. Nonprofit Collaboration - As more nonprofits collaborate with social media platforms, there is an opportunity for other nonprofits focused on different issues to also form strategic partnerships and leverage technology for their cause.
3. In-app Civic Engagement - As more tech companies incorporate in-app civic engagement tools, there is an opportunity for even more organizations to enhance their civic engagement efforts by collaborating with tech companies.
Industry Implications
1. Social Media - As Snapchat partners with voter registration organizations, other social media companies could consider creating similar partnerships that allow their users to register to vote.
2. Nonprofit - As more tech companies partner with nonprofits to support social issues, other nonprofits could consider leveraging technology to reach more audiences.
3. Tech - As in-app features become more popular for civic engagement, tech companies could consider developing more in-app features to support civic participation.
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