easyjet's 'Look&Book' Feature Appeals to the Instagram Generation
Laura McQuarrie — October 1, 2018 — World
'Look&Book' is a new tool on the easyjet app that allows users to upload screenshots of Instagram images to receive suggestions of where they might want to go for their next holiday.
While the process of making travel plans can be less exciting than dreaming up a new adventure, this tool helps to streamline the trip-booking process, especially for Millennial consumers. When it comes to using this feature, a social media user is able to capture an appealing travel image and from there, the app will get to work on scanning the photo for contextual details via image recognition.
With just a few taps of one's smartphone, users will be able to book an Instagram-inspired trip with ease thanks to Look&Book.
While the process of making travel plans can be less exciting than dreaming up a new adventure, this tool helps to streamline the trip-booking process, especially for Millennial consumers. When it comes to using this feature, a social media user is able to capture an appealing travel image and from there, the app will get to work on scanning the photo for contextual details via image recognition.
With just a few taps of one's smartphone, users will be able to book an Instagram-inspired trip with ease thanks to Look&Book.
Trend Themes
1. Photo-based Travel Planning - With the rise of social media and image recognition technology, there is an opportunity for businesses to allow consumers to plan and book their travels based on their favorite photos.
2. Streamlining the Travel Booking Process - Tools like Look&Book allow for a more efficient and personalized travel booking experience, which could disrupt traditional travel agencies and booking platforms.
3. Catering to the Instagram Generation - As millennials continue to prioritize social media in their travel decisions, businesses can leverage this trend by creating features that cater to their image-heavy platforms.
Industry Implications
1. Travel and Hospitality - The travel and hospitality industry can benefit from developing technologies that simplify the booking process and allow for more personalized experiences.
2. Social Media and Technology - The rise of social media and image recognition technology has opened up opportunities for businesses to introduce novel features that cater to millennials' travel habits.
3. E-commerce - As consumers increasingly turn to online platforms for their travel booking needs, e-commerce companies could disrupt traditional brick-and-mortar travel agencies by providing more dynamic and user-friendly alternatives.
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