easyJet's Pop-Up Cafe Entices Travelers with a Popular Dutch Breakfast
Laura McQuarrie — September 26, 2017 — Lifestyle
References: easyjet & realbusiness
Budget airline easyJet recently set up a cafe pop-up in collaboration with the Netherlands Board of Tourism and Conventions to share a popular, traditional Dutch breakfast—Hagelslag.
Hagelslag refers to small confections that are similar to sprinkles that are used as sandwich toppings. At the pop-up #SprinklesCafe, guests had the chance to enter the brightly colored space and make a fun order. Some of the options on the Café van der Sprinkles' DIY sprinkle menu made it possible for consumers to order a base, as well as the types of sprinkles they would like, and even an art-inspired template.
According to easyJet, 750,000 Dutch people sprinkles on buttered bread for breakfast on a daily basis, which certainly makes the destination appealing to anyone with a sweet tooth.
Hagelslag refers to small confections that are similar to sprinkles that are used as sandwich toppings. At the pop-up #SprinklesCafe, guests had the chance to enter the brightly colored space and make a fun order. Some of the options on the Café van der Sprinkles' DIY sprinkle menu made it possible for consumers to order a base, as well as the types of sprinkles they would like, and even an art-inspired template.
According to easyJet, 750,000 Dutch people sprinkles on buttered bread for breakfast on a daily basis, which certainly makes the destination appealing to anyone with a sweet tooth.
Trend Themes
1. Cafe Pop-ups - Cafe pop-ups provide unique culinary experiences and create a sense of novelty for consumers.
2. DIY Menus - DIY menus allow customers to personalize their food choices, promoting customer engagement and satisfaction.
3. Traditional Ingredients - Featuring traditional ingredients in a unique way can attract consumers looking for authentic cultural experiences.
Industry Implications
1. Hospitality - Hospitality industry can incorporate cafe pop-ups and DIY menus to offer innovative dining experiences.
2. Food and Beverage - Food and beverage industry can explore using traditional ingredients in unconventional ways to create unique offerings.
3. Travel and Tourism - Travel and tourism industry can leverage cafe pop-ups to attract visitors by showcasing local food culture.
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