The Sixense 'vRetail' Digital Shopping Platform Immerses Shoppers
Michael Hemsworth — January 9, 2016 — Tech
References: sixense & venturebeat
With so many brands looking to incorporate more immersive experiences into retail and entertainment markets, the Sixense 'vRetail' Digital Shopping Platform is designed to help them do so in an efficient manner.
Designed to enable a virtual peek at goods while in or out of store, the Sixense 'vRetail' Digital Shopping Platform is engineered to work with the Oculus Rift, which is a lucrative approach being that the new VR headset from the brand will be released in the next quarter.
Created in collaboration with SapientNitro, the Sixense 'vRetail' Digital Shopping Platform could help to expand in-house and out-of-house offerings by retailers to help consumers feel more immersed and tailored to by their favorite brands and retailers.
Designed to enable a virtual peek at goods while in or out of store, the Sixense 'vRetail' Digital Shopping Platform is engineered to work with the Oculus Rift, which is a lucrative approach being that the new VR headset from the brand will be released in the next quarter.
Created in collaboration with SapientNitro, the Sixense 'vRetail' Digital Shopping Platform could help to expand in-house and out-of-house offerings by retailers to help consumers feel more immersed and tailored to by their favorite brands and retailers.
Trend Themes
1. VR Retail-enabling Platforms - Virtual reality platforms are increasingly needed by retailers to remain innovative in the industry
2. Immersive Shopping Experience - Providing a more immersive experience to customers is a disruptive innovation in the retail industry
3. Collaboration Between Retailers and Tech Firms - Collaboration between retailers and tech firms has the potential to revolutionize the retail industry with the incorporation of virtual reality technologies
Industry Implications
1. Retail - The retail industry can leverage virtual reality platforms to provide an interactive shopping experience
2. Technology - Collaboration between tech firms and retailers to create virtual reality platforms is an opportunity for the technology industry
3. Entertainment - Incorporating virtual reality technologies into the entertainment industry can offer an immersive and interactive experience to customers
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