Verizon Runs a Snapchat Contest, Relying on AR and Geolocation
References: scoretheiphone & mobilemarketer
Verizon provides individuals with the chance to win an iPhone XS through an augmented reality scavenger hunt on the Snapchat platform. The gamefied experience engages the user through music, interactivity and a sophisticated use of geolocation technology. Participants are prompted to choose a track — rock, hip-hop or dance, and walk around to find and capture loops. Once four are collected, users are able to create their own composition by shaking their phone and arranging the pieces. Afterward, they are asked to name their creation and submit it for a chance to win one of 150 smartphones.
Verizon's augmented reality scavenger hunt resonates with users on a deep level as it requires them to concentrate and fully engage with the content in an exciting and entertaining manner.
Verizon's augmented reality scavenger hunt resonates with users on a deep level as it requires them to concentrate and fully engage with the content in an exciting and entertaining manner.
Trend Themes
1. Augmented Reality - Integrating augmented reality into interactive experiences creates engaging and immersive opportunities for users.
2. Geolocation Technology - Leveraging geolocation technology enhances user experiences by providing real-world context and personalized content.
3. Gamefied Experiences - Using gamification techniques in marketing campaigns increases user engagement and encourages participation.
Industry Implications
1. Technology - Applying augmented reality and geolocation technology in various tech solutions opens up disruptive innovation opportunities.
2. Entertainment - Incorporating gamefied experiences into entertainment industries offers unique and interactive ways to captivate audiences.
3. Marketing - Integrating augmented reality and geolocation technology in marketing strategies revolutionizes brand campaigns and customer engagement.
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