At Harrods, Adidas Uses an Interactive Product Browser to Model Goods
Laura McQuarrie — January 25, 2016 — Marketing
References: adidas & retail-innovation
At the 'House of adidas' inside Harrods' London location, there is a large display that helps shoppers discover new products available from the brand and retailer.
The setup involves multiple screens, including full-size digital screens for viewing models wearing the clothes on a catwalk. This experience is controlled from a smaller tablet-sized screen, which highlights the specific components of each model's outfit. By clicking on "view me," shoppers are able to get a more detailed look at pieces like leggings, sports bras and sneakers. In between the screens on the wall and the smaller mounted touchscreens, there is also a third screen that isolates the selected product.
Best of all, after viewing each adidas product, there is a prompt that helps to easily answer: "Where am I in store?"
The setup involves multiple screens, including full-size digital screens for viewing models wearing the clothes on a catwalk. This experience is controlled from a smaller tablet-sized screen, which highlights the specific components of each model's outfit. By clicking on "view me," shoppers are able to get a more detailed look at pieces like leggings, sports bras and sneakers. In between the screens on the wall and the smaller mounted touchscreens, there is also a third screen that isolates the selected product.
Best of all, after viewing each adidas product, there is a prompt that helps to easily answer: "Where am I in store?"
Trend Themes
1. Interactive Retail Displays - Retail stores can use interactive displays to provide shoppers with a new way of discovering and purchasing products.
2. Virtual Shopping Assistants - Virtual shopping assistants can be used to help shoppers quickly and easily navigate large stores.
3. Wearable Technology Displays - Wearable technology brands can use interactive displays to provide a more immersive shopping experience.
Industry Implications
1. Retail Industry - Retailers can use touchscreen displays to enhance their in-store shopping experience and attract more customers.
2. Fashion Industry - Fashion brands can integrate interactive displays in their stores to showcase their latest collections in a unique and innovative way.
3. Technology Industry - The technology industry can develop new touchscreen displays that can be used in retail stores to enhance the shopping experience and improve customer engagement.
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