Domino's Shoppable AR Snapchat Lens Lets Users Easily Order Pizzas
Laura McQuarrie — July 30, 2018 — Marketing
In addition to the many fun and interactive augmented reality lenses that it offers, Snapchat is now offering shoppable AR lenses to brands. One of the newest ones has been launched with Domino's and introduces an engaging new way for users of the social media platform to quickly and easily order a pizza—without having to leave the social sharing app.
One part of the shoppable AR experience from Domino's uses facial recognition to put a pair of virtual sunglasses on a person's face, where a pizza is reflected in the lenses of the AR eyewear. Flipping the camera around offers a different experience that involves a floating pizza box that opens.
These interactive, shoppable augmented reality lenses have the potential to boost brand awareness, engagement and sales.
One part of the shoppable AR experience from Domino's uses facial recognition to put a pair of virtual sunglasses on a person's face, where a pizza is reflected in the lenses of the AR eyewear. Flipping the camera around offers a different experience that involves a floating pizza box that opens.
These interactive, shoppable augmented reality lenses have the potential to boost brand awareness, engagement and sales.
Trend Themes
1. Shoppable AR Lenses - Augmented reality lenses with purchasing capabilities have potential for boosting brand engagement and sales.
2. Facial Recognition in AR - Using facial recognition in AR experiences can enhance user engagement and personalization opportunities.
3. AR Advertising on Social Media - Brands can leverage AR technology to create unique and interactive advertising experiences on social media platforms.
Industry Implications
1. Fast Food - Fast food chains can use shoppable AR lenses and facial recognition technology to improve customer convenience and boost sales.
2. Social Media - Social media platforms can integrate AR advertising features to offer more engaging and personalized experiences for users.
3. Marketing and Advertising - Marketers and advertisers can utilize AR technology to create innovative campaigns that increase brand awareness and customer engagement.
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