Adventurous foodies move past sriracha to experiment with harissa
Implications - A staple in North African dishes and hailed by some as "the new sriracha," harissa is a versatile hot chilli pepper paste that has gained popularity outside of its origins thanks to its ease of use and its lack of added sugars and preservatives. In addition to highlighting the interest in international flavors that test the palate, this shift demonstrates the continued progression of the collective North American taste preference toward more complex, spicy flavors.
Workshop Question - How could you provide a small dose of adventure for your customer?
Trend Themes
1. Exploring Global Flavors - Consumer interest in international flavors that test the palate and still satisfy is pushing food products to feature worldly flavors.
2. Exotic Condiment Packaging - Packaging traditional condiments in unique tube or jar formats presents disruptive innovation opportunities that can appeal to modern consumers.
3. Health-conscious Convenience Eating - Business professionals should pay attention to the expanding market of consumers who want fast food that's also tasty, yet healthy with flavors such as harissa added.
Industry Implications
1. Food & Beverage - The food & beverage industry should pay attention to consumers who want international flavors, such as that of harissa, and exotic condiments in unique packaging.
2. Health & Wellness - The health & wellness industries should pay attention to young professionals looking for quick, yet healthy meal options that incorporate veggies and lean proteins.
3. Hospitality - The hospitality industry should watch for vegan restaurants with a focus on fresh ingredients, worldly flavors, and new ways to elevate condiments to stand out from the crowd.
