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Nutrition Hacking

Futuristic meal replacement concepts entice time-starved consumers

Implications - While much of the conversation seems to focus on the wellness lifestyle obsession, an emerging group of consumers interested merely in absorbing one's required daily nutrients in the most efficient way possible are embracing futuristic meal replacement plans. This progression highlights the ability of modern consumers to construct lifestyles of their own liking, such a freedom includes previously unthinkable concepts such as the choice to save time by avoiding conventional meals, whether or not this results in opting out of such shared experiences as dining.
Workshop Question - Consumers today prioritize health, but prefer products that suit their busy lifestyles. How is your brand answering that call?
Trend Themes
1. Futuristic Meal Replacements - There is an emerging group of consumers interested in absorbing daily nutrients in the most efficient way possible, creating an opportunity for alternative meal replacements such as caffeinated gummy candies and nutritionally complete bars.
2. Convenient Nutritional Supplements - Innovative supplements such as Ample Meal and Labnosh's meal replacement drinks that offer comprehensive and satiating nutrition with natural ingredients are becoming increasingly popular among busy consumers, providing an opportunity for the supplement and health industries to expand their offering.
3. High-protein, Low-sugar Pouch Snacks - Protein-packed, low-sugar pudding pouches from SmashPack that target consumers of all ages looking for a better-for-you snack option, create an opportunity for healthy, convenient food brands that are nutrient-dense and mess-free in packaging.
Industry Implications
1. Wellness and Health - Wellness and health industries can lead the trend of producing futuristic and convenient nutritional products for busy consumers seeking nutrient-dense and time-saving options.
2. Food and Beverage - The food and beverage industry can take advantage of the trend of meal replacements and supplements to create new products that cater to the modern consumer's lifestyle and dietary requirements.
3. Packaging and Design - The packaging and design industry can help health and food companies to innovate in packaging and branding, creating designs that are futuristic, clinical, and pharmaceutical in aesthetic to further convey the notion of superiority in the market.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 75 Examples:
228,521 Total Clicks
Date Range:
Jun 16 — Mar 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Protein-Rich Pudding Pouches
Protein-Rich Pudding Pouches
SmashPack Makes High-Protein, Low-Sugar Protein Puddings
SmashPack recently introduced its Chocolate and Chocolate Peanut Butter grass-fed Protein Puddings with low-sugar, low-carb formulas at this year’s Natural Products Expo West. In the same... MORE
Nutritional Plant-Based Drinks
Nutritional Plant-Based Drinks
Soylent is Offering Nutritional, Good Quality Drinks in New Flavors
Soylent is known for its use of innovative cooking and processing techniques to create flavor and enhance nutrition in its products, and the brand now has two new drinks to add to its collection.... MORE
Exotic Probiotic Smoothie Pouches
Exotic Probiotic Smoothie Pouches
The NOMVA Island Time Probiotic Smoothies are Nutrient-Dense
Making your own smoothie means keeping all the essential ingredients on hand and taking the time to prepare it, but the NOMVA Island Time Probiotic Smoothies are a new flavor option that further... MORE
Pharmaceutical Supplement Branding
Pharmaceutical Supplement Branding
The Future Food LAB NOSH Packaging and Branding is Futuristic
The Future Food LAB NOSH packaging and branding is focused on being somewhat clinical and pharmaceutical in aesthetic in order to convey the notion of superiority in the market. Designed by Korea-... MORE
Nutritionally Complete Bars
Nutritionally Complete Bars
Soylent's 'Food Bar' Provides a Portion of One's Nutritional Needs
‘Food Bar’ is a simply named new product from Soylent that offers an alternative way to get “12.5% of your daily nutritional requirements” in one go. The product is plant-... MORE
Hearty Nutrient-Dense Drinks
Hearty Nutrient-Dense Drinks
Labnosh's Meal Replacement Drinks are Fortified by Grains and Veggies
As the lives of consumers become busier, people are seeking out portable snacks and meals, including nutrient-dense foods and meal replacement drinks. Around the world, it is anticipated that the... MORE
Grass-Fed Dairy Hybrids
Grass-Fed Dairy Hybrids
Wünder Creamery's Quark Introduces a Nutrient-Dense "Superdairy"
Wünder Creamery produces a nutrient-rich “superdairy” product called quark that it describes as a “non-tart yogurt meets rich crème fraîche.” Although quark is a staple... MORE
Caffeinated Gummy Candies
Caffeinated Gummy Candies
The Go Cubes are Chewable Coffee Tablets that Equal Half a Cup of Coffee
If you want the energizing boost a cup of coffee provides but without having to carry or drink it, then the caffeinated gummy candies Go Cubes might be just the solution you’ve been waiting for.... MORE
Nutritionally Complete Supplements
Nutritionally Complete Supplements
Ample Meal is a Portable Meal Replacement for Busy Consumers
Ample Meal is a natural supplement that functions as a nutritionally complete meal replacement. Unlike other portable meals on the market, this product is designed to serve as a better-for-you... MORE

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