The Stand-Up Pouch of Daisy Brand Sour Cream Offers Smaller Portions
References: daisybrand & packworld
Daisy Brand is changing up the packaging design on sour cream, by offering the traditionally container served spread in an innovative stand-up tube format. This is ideal for consumers looking for smaller portion sizing as well as easier packaging to reduce food waste.
Sour cream is often one of those condiments that can often go to waste by easily spoiling or be hard to control when spreading. The Daisy Brand tube packaging allows for a much smaller portion size of the product -- 14-ounces in total -- that is dispensed through a customized cap with a vale that controls the flow of the product as well as eliminates dripping. The valve also keeps the product fresh inside between regular uses.
Sour cream is often one of those condiments that can often go to waste by easily spoiling or be hard to control when spreading. The Daisy Brand tube packaging allows for a much smaller portion size of the product -- 14-ounces in total -- that is dispensed through a customized cap with a vale that controls the flow of the product as well as eliminates dripping. The valve also keeps the product fresh inside between regular uses.
Trend Themes
1. Squeezable Packaging - Disruptive innovation opportunity: Explore the use of squeezable packaging in other food condiments to offer smaller portions and reduce waste.
2. Controlled Dispensing - Disruptive innovation opportunity: Develop customized caps and valves for other products to control the flow and reduce dripping during dispensing.
3. Portion Sizing - Disruptive innovation opportunity: Create packaging solutions that offer smaller portion sizes for products that often go to waste.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity: Introduce innovative packaging designs to better serve consumers' needs for portion control and reduced waste.
2. Condiments - Disruptive innovation opportunity: Redesign packaging formats for condiments to improve portion control and extend product shelf life.
3. Food Waste Reduction - Disruptive innovation opportunity: Develop packaging solutions that address the issue of food waste by offering smaller portion sizes and better storage options.
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