Nissin's Cup Noodles Now Boast a Healthier Formula
Laura McQuarrie — September 24, 2016 — Lifestyle
References: brandeating
In celebration of the 45th birthday of its ramen noodles, Nissin has been releasing a variety of limited-edition Cup Noodles. While many of these products are being packaged in celebratory packaging that will not be instated for the long-term, one change that Nissin is planning to take forward is a new formula that's been reformatted with an emphasis on health.
The all-new Cup Noodles recipe now boasts no added MSG, no artificial flavors and reduced sodium, all of which are changes that consumers have been interested in seeing. With these changes, the taste and price of Cup Noodles remains the same.
In recent years, many brands have been overhauling their products with a focus on all-natural ingredients in response to consumers who are increasingly concerned with the quality of food ingredients.
The all-new Cup Noodles recipe now boasts no added MSG, no artificial flavors and reduced sodium, all of which are changes that consumers have been interested in seeing. With these changes, the taste and price of Cup Noodles remains the same.
In recent years, many brands have been overhauling their products with a focus on all-natural ingredients in response to consumers who are increasingly concerned with the quality of food ingredients.
Trend Themes
1. Healthier-noodle-cups - Opportunity for companies to reformulate their instant noodle products to meet the growing demand for healthier options.
2. Clean-label-food - Disruptive innovation opportunity for brands to remove artificial flavors and additives from their food products to cater to health-conscious consumers.
3. Sodium-reduction - Potential for companies to develop low-sodium alternatives for popular processed food products, aligning with the rising interest in reducing sodium intake.
Industry Implications
1. Instant-noodles - Companies in the instant noodle industry can leverage the trend towards healthier options by offering reformatted and healthier noodle cups to attract health-conscious consumers.
2. Food-manufacturing - Opportunity for food manufacturers to capitalize on the clean-label food trend and develop healthier food products with reduced artificial additives and flavors.
3. Processed-food - Innovation opportunity for the processed food industry to develop low-sodium alternatives to meet the increasing demand for healthier and lower-sodium food options.
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