Turmeric emerges as a powerhouse ingredient across sectors
Implications - In addition to quickly becoming a mainstay in cold-pressed juice concoctions and restaurant menus for its healthful benefits, turmeric is emerging as a powerhouse ingredient in products that range from beauty serums to herbal tea for pets. As wellness-driven consumers become more familiar with such versatile ingredients, brands have an opportunity to align their own product offerings with this newly empowered demographic.
Workshop Question - How can you repackage simple elements to create an exciting new product or service for curious consumers?
Trend Themes
1. Versatile Ingredients - Turmeric emerging as a powerhouse ingredient across sectors shows a trend towards brands using versatile and recognizable ingredients in their products to align with wellness-driven consumers.
2. Turmeric as Anti-inflammatory Property - Gaia Herbs' Turmeric Golden Milk enriched with Dates and Herbs trend shows that consumers are interested in consuming natural products that contain the anti-inflammatory properties of turmeric.
3. Plant-based and Organic Products - Primal Joint Support Vegetarian Anti-Inflammatory Capsules trend indicates the growing popularity of pure, organic, vegetarian and natural products.
Industry Implications
1. Wellness Industry - The versatile use of turmeric and its anti-inflammatory properties opens opportunities for the wellness industry to incorporate them into their products and services.
2. Food and Beverage Industry - The popularity of turmeric as a versatile ingredient creates opportunities for the food and beverage industry to provide healthier and natural options for their consumers.
3. Beauty Industry - Turmeric-infused face creams show a disruptive innovation opportunity for the beauty industry to use natural and organic ingredients as alternatives to synthetic products.
