Entube Sells Spicy Condiments in Squeezable Tubes
Katherine Pendrill — September 9, 2016 — Lifestyle
References: facebook & foodnavigator-usa
Entube takes age-old flavors from around the world and packages them in a convenient tube format that meets the needs of modern consumers. With the success of sriraha sauce in the US, it is clear that American consumers are eagerly looking for ways to add more heat to their favorite dishes. This brand takes other kinds of spicy condiments and makes them more accessible for everyday homecooks.
Entube currently produces a harissa and a curry paste that are both packaged in convenient, squeezable tubes. The condiments are made from old-world recipes and natural ingredients that help consumers give their favorite dishes a touch of heat. Because of the unique tube format, the pastes can easily be added to everything from meat to salad dressing.
With a new umeboshi flavor in the works, Entube demonstrates how companies can make exotic, global flavors more accessible to American consumers.
Entube currently produces a harissa and a curry paste that are both packaged in convenient, squeezable tubes. The condiments are made from old-world recipes and natural ingredients that help consumers give their favorite dishes a touch of heat. Because of the unique tube format, the pastes can easily be added to everything from meat to salad dressing.
With a new umeboshi flavor in the works, Entube demonstrates how companies can make exotic, global flavors more accessible to American consumers.
Trend Themes
1. Tube-based Packaging - There is an opportunity for other condiments and sauces to be packaged in tubes for easier use and storage.
2. Spicy Condiment Demand - The growing demand for spicy condiments in the US market provides an opportunity for companies to expand their product lines.
3. Global Flavor Transparency - Brands can utilize more transparent labeling and educate consumers on the origins of exotic flavors to make them more accessible.
Industry Implications
1. Food Packaging - Companies within the food packaging industry can explore tube-based packaging solutions to stay innovative and meet consumer demand.
2. Condiment Production - There is an opportunity for condiment companies to expand their product lines with global flavors that appeal to a wider range of consumers.
3. Food Retail - Retailers can market and promote unique and exotic global flavors to their consumers through transparent labeling and education resources.
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