Chipotle's 'Lifestyle Bowls' Cater to Those with Speciality Diets
Laura McQuarrie — January 2, 2019 — Lifestyle
References: order.chipotle & prnewswire
Over the past few years, many people have made a commitment to live healthier lives, which has made specialty diets like Paleo, the ketogenic diet and the Whole30 program mainstream. Knowing that many more people will be making diet-based resolutions for their health and wellness with the arrival of a new year, Chipotle launched a collection of Lifestyle Bowls.
These all-new Lifestyle Bowls include the Paleo Salad Bowl, the Keto Salad Bowl, a Whole30 Salad Bowl and the Double Protein Bowl, which are exclusively available through the Chipotle mobile app and website. Each of the diet-centric menu offerings have been crafted to support the requirements of the different diet plans—for instance, the Double Protein Bowl is packed with a full-portion chicken and steak, while the Keto Salad Bowl follows the low-carb, high-fat model.
These all-new Lifestyle Bowls include the Paleo Salad Bowl, the Keto Salad Bowl, a Whole30 Salad Bowl and the Double Protein Bowl, which are exclusively available through the Chipotle mobile app and website. Each of the diet-centric menu offerings have been crafted to support the requirements of the different diet plans—for instance, the Double Protein Bowl is packed with a full-portion chicken and steak, while the Keto Salad Bowl follows the low-carb, high-fat model.
Trend Themes
1. Specialty Diets - Opportunity for restaurants and food brands to cater to the growing demand for specialty diets by offering menu items that align with popular diet plans.
2. Lifestyle Bowls - Innovation in the fast food industry to create customizable bowls tailored to specific diet plans, providing convenience for health-conscious consumers.
3. Mobile App Ordering - Disruptive opportunity for restaurants to develop and promote mobile apps for ordering, allowing customers to easily customize and order specialty diet-friendly meals.
Industry Implications
1. Restaurant Industry - Opportunity for restaurants to differentiate themselves by offering speciality diet-friendly menu items and capturing a niche market of health-conscious customers.
2. Food Service Industry - Opportunity for food service companies to develop and distribute pre-packaged specialty diet meals for consumers seeking convenient and healthy options.
3. Technology Industry - Opportunity for technology companies to develop innovative solutions such as mobile apps and online platforms that cater to the specific dietary needs and preferences of consumers.
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