Mobile gaming moves beyond apps to mimic consoles
Implications - Smartphone gaming tends to evoke images of mainstream consumer-friendly apps, however, peripherals and in some cases, tweaked mobile design is skewing more toward the hardcore gamer. This is being executed by taking direct cues from console gaming. This shows a convergence of two opposing subcultures within gaming culture as a whole.
Workshop Question - How can you innovate around products that are already performing well with your consumers?
Trend Themes
1. Mobile Gaming Peripherals - As mobile gaming becomes more nuanced, peripheral developers will experience both expanding consumer demand and a growing pool of engaged, hardcore users.
2. Design Specific Smartphone Controllers - Tweaks to the smartphone form factor and companion steps will cement mobile gaming dominance over console for both casual and hardcore users.
3. Retro Gaming Meets Mobile - Integration of retro gaming with the modern smartphone will open up new revenue opportunities for both established retro gaming brands and for smartphone developers seeking to differentiate their products.
Industry Implications
1. Mobile Gaming Accessories - Developers of peripherals, such as customized smartphone gaming controllers, can anticipate greater attention from both casual and hardcore audiences.
2. Smartphone Manufacturing - Designers of new, innovative smartphone configurations, like the concept device Cubimorph, will see the success of mobile gaming peripherals as a key component to expanding the functions and demand of handheld devices.
3. Retro Gaming - Retro games manufacturers will have a new platform to introduce their classic software to a wider market as mobile companies look to incorporate classic gaming software into new devices tailored for the smartphone form.
