Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,386 inspiring examples.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,282 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,168 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,230 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,386 cutting edge ideas.

Botanical H2O

Waters enriched with tree and plant extracts offer many health benefits to consumers

Implications - Contributing to the maintenance of overall health by stimulating the systems of the body related to cleansing and the elimination of toxins, so-called "living waters" are infused with enriching tree syrups offering a multitude of unique wellness concerns. This progression highlights the continued reclaiming of ancient remedies that predate and inform the current fascination with "wellness tonics" in the interest of reducing empty caloric intake, even when it comes to the spectrum of "healthy" beverages.
Workshop Question - What is the idealized version of your offering and how can you use that inspiration to make your product more aspirational for consumers?
Trend Themes
1. Living Waters - Enriched water with tree and plant extracts offers a new trend in health-focused beverages.
2. Novel Flavors - Alternative plant-based waters use unique ingredients like cactus fruit or birch syrup, and offer innovative flavor profiles.
3. Eco-friendly Packaging - Brands use eco-friendly packaging like TetraPak cartons that promote forest conservation to appeal to environmentally-conscious consumers.
Industry Implications
1. Beverage Industry - With novel flavors and innovative ingredients, the beverage industry is shifting towards plant-based and healthy drinks.
2. Consumer Goods Industry - Eco-friendly and sustainable packaging options offered by brands like Sibberi and Vertical Water show a trend towards conscious consumer goods.
3. Health and Wellness Industry - Living waters and plant-based drinks with beneficial health properties offer a new trend in the health and wellness industry for consumers seeking alternatives to traditional drinks.
3.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 34 Examples:
89,367 Total Clicks
Date Range:
Dec 15 — Jan 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Revitalizing Aloe Drinks
Revitalizing Aloe Drinks
This Aloe Water is a Healthy Alternative to Sugary Drinks on the Market
These healthy aloe drinks are marketed as a drink option for people who are focusing on their health and fitness. While most people know that using aloe externally can help to alleviate skin... MORE
Purifying Tree Waters
Purifying Tree Waters
Sibberi's Maple, Birch and Bamboo Water Products are Naturally Sourced
Sibberi’s purifying range of tree waters includes birch, maple and bamboo water beverages that are proven to detoxify, energize and beautify. While Sibberi’s birch water is naturally... MORE
Cleansing Chlorophyll Water
Cleansing Chlorophyll Water
Verday's Healthy Water Drinks Come in Light Fruit Flavors
Chlorophyll is known as one of the most fundamental building blocks of plant energy, so a company by the name of Verday is now making flavored Chlorophyll Water to pass on powerful antioxidant and... MORE
Flavored Birch Water
Flavored Birch Water
52 North's Birch Sap Water Comes in Flavors Like Raspberry and Mint
While birch tree sap water has been consumed in some parts of the world for centuries, alternative water brands like 52 North are now just beginning to come into the spotlight. 52 North acquires... MORE
Sustainable Maple Drinks
Sustainable Maple Drinks
'Vertical Water' Introduces a Sustainably Tapped Maple Drink
Vertical Water by Feronia Forests is a healthy maple water drink that’s on a mission to nourish people and at the same time, promote forest conservation. Although there are now a few maple... MORE
Fruity Cactus Beverages
Fruity Cactus Beverages
These Plant Water Drink Blends Wild Prickly Pear and Fruits
In addition to producing plain cactus water, Caliwater’s newest plant water beverages blend wild prickly pear cactus fruit with peach and strawberry. In addition to being hydrating, these... MORE
Infused Birch Water
Infused Birch Water
Säpp's Birch Tree Water Comes in Varieties Infused with Nettle and Rosehip
Säpp is a producer of all-natural birch tree water that’s made from one simple ingredient. On its own, the organic birch water boasts more manganese than a cup of kale and less sugar than... MORE

Related Examples

Spiced Probiotic Waters
Spiced Probiotic Waters
The Rawpothecary Orange Ginger Beverage Stimulates Healthy Gut Function
Powdered Skincare Polishes
Powdered Skincare Polishes
The Aloe Vera Smoothing Face Polish Clears Dead Skin Using Volcano Sand
Antioxidant-Rich Watermelon Waters
Antioxidant-Rich Watermelon Waters
The 'What a Melon' Line Provides a Healthy Alternative to Juice
Fruit-Flavored Sparkling Waters
Fruit-Flavored Sparkling Waters
The Dasani Sparkling Range Now Comes in More Fruit Flavors
Artisanal Oral Care Branding
Artisanal Oral Care Branding
Fig + Yarrow's Tooth Powder is Packaged in a Labeled Glass Bottle
Caffeinated Coconut Water
Caffeinated Coconut Water
Harmless Harvest's Coffee Water is Equivalent to Half an Espresso Shot
Cold Maple Coffees
Cold Maple Coffees
Happy Tree Fuses Maple Water and Cold-Brewed Coffee
Detoxifying Aloe Water
Detoxifying Aloe Water
This Bioactive Aloe Water Comes in Enticing Fruit Flavors
Aloe-Based Cocktail Mixes
Aloe-Based Cocktail Mixes
AloeMixers Create Margaritas, Martinis and More Using Aloe Vera
Exotic Aloe Drinks
Exotic Aloe Drinks
VIVALOE's Beverages Combine Real Aloe Vera with Flavorful Fruit Infusions
Fair Trade Energy Drinks
Fair Trade Energy Drinks
The Steaz Cactus Water Natural Health Drink Refreshes and Stimulates
Dairy-Free Chocolate Shakes
Dairy-Free Chocolate Shakes
This Chocolate Mylk Beverage by Raw Press is Vegan-Friendly
Seed-Based Smoothies
Seed-Based Smoothies
Juice Shop's '5 Seed' Smoothie is Made from Superfood Stars
Sparkling Birch Sap Beverages
Sparkling Birch Sap Beverages
The New 'Buddha Water' Range is Made from Scandinavian Birch Sap
Beauty Oil Mists
Beauty Oil Mists
She Terra Organics' Beauty Milk Range is a Lighter Alternative to Cream
Exotic Cactus Waters
Exotic Cactus Waters
True Nopal's Healthy Beverage is Free From Artificial Additives
Cosmetic Vitamin Beverages
Cosmetic Vitamin Beverages
Bliss Labs Glow Sticks are Mixed with Water for Glowing Skin
Birch Water Packages
Birch Water Packages
The Branded Packaging for 'Tapped' Water Looks Like the Tree It Comes From
Deceptive Scented Glassware
Deceptive Scented Glassware
These Cups Contain a Scented Lining That Adds Flavor to Water
Carrot Cake Beers
Carrot Cake Beers
The Stone 24 Carrot Golden Ale is a Scrumptious Brew for the Cooler Weather
Naturally Sweetened Soft Drinks
Naturally Sweetened Soft Drinks
This Sugar-Free Soda Provides a Healthy Alternative to Cola Drinks
Banana-Flavored Water
Banana-Flavored Water
Elmhurst Naturals' Banana Water is Prepared with a Fruit Concentrate
Jelly Aloe Beverages
Jelly Aloe Beverages
This Flavored Aloe Water is Highly Hydrating and Packed with Nutrients
Extravagant Water Menus
Extravagant Water Menus
This Hotel Offers High-Class Water Bottles Ranging from $8 to $40
Lightly Flavored Waters
Lightly Flavored Waters
Hint's Sugar-Free Beverage is Subtle and Refreshing
Olive Water Beverages
Olive Water Beverages
Olive Water is a Rejuvenating Superdrink That Recently Rebranded
All-Natural Maple Waters
All-Natural Maple Waters
BetterSweet Bottles Fresh Maple Water for Organic Consumption
Natural Maple Beverages
Natural Maple Beverages
Maple's Pure Maple Water is a Healthy Alternative to Concentrated Juices
Tree Water Beverages
Tree Water Beverages
Asarasi’s New Tree-Filtered Water Comes Straight from the Maple Tree
Prickly Pear Water
Prickly Pear Water
Caliwater's 100% Cactus Water Provides Refreshment with a Desert Fruit
Healing Artichoke Water
Healing Artichoke Water
ARTY's Healthy Water is Made from Artichokes
Colorful Aloe Drinks
Colorful Aloe Drinks
This Aloe Vera Drink Packaging Touts Bright Colors and Healthy Properties
Pure Aloe Drinks
Pure Aloe Drinks
The Simplee Aloe Vera Drink is Made with No Additional Additives
Sapling-Flavored Waters
Sapling-Flavored Waters
The Sealand Birk Birch Water is the New Coconut Water