New topical applications of collagen rise in an evolving anti-aging market
Implications - As beauty supplements offering consumable skincare solutions are beginning to emerge in the market, brands in general are experimenting with how exactly the benefits of collagen can be accessed and maximized by developing new topical forms. This progression demonstrates the rapid rate of innovation in the skincare space and the resulting evolution in how we approach particular ingredients, as well as the embracing of this by consumers.
Workshop Question - What adjacent industry could your brand pull from for inspiration? Name three.
Trend Themes
1. Topical Collagen Applications - Brands are experimenting with new forms of topical collagen intake as consumers demand more skincare solutions in the anti-aging market, presenting opportunities to develop unique forms of collagen delivery for younger-looking skin.
2. Consumable Skincare Solutions - With the emergence of beauty supplements in the market, brands are catering to consumers' desire for more ingestable skincare products, providing an avenue for innovating new forms of consumable skincare solutions.
3. Incorporation of Collagen in Cosmetics - Cosmetics formulated with ingredients that have the ability to boost the body's natural processes, like collagen, are rising in popularity and provide an opportunity for developing multi-functional cosmetic products.
Industry Implications
1. Beauty and Skincare - The trends in topical collagen and consumable skincare solutions fall under the skincare industry, presenting an opportunity to develop unique products to cater to this growing market.
2. Cosmetics - The trend of incorporating collagen in cosmetics presents disruption opportunities in the cosmetics industry, particularly in the development of multi-functional products with both skin health and beauty benefits.
3. Wellness and Nutraceuticals - With the emergence of beauty supplements, there is an opportunity to explore new product developments within the nutraceutical industry, particularly in the ingestable skincare market.
