This New Vegetarian Sandwich Range Features Flavorful Options
Katherine Pendrill — July 28, 2016 — Lifestyle
The British sandwich brand Urban Eat recently unveiled a new range of vegetarian sandwiches and wraps that give non-meat eaters more variety when it comes to eating on the go. Designed to "shake up the shelves and revitalise the vegetarian food-to-go market," the new sandwiches demonstrate that meat-free doesn't have to mean boring.
The new Urban Eat Roots range is a lineup of meatless sandwiches and wraps approved by the Vegetarian Society. There are nine different varieties to choose from and each is packed with flavorful, multicultural ingredients such as spicy beans, harissa hummus and mango chutney. The idea behind the new range was to go beyond egg salad and other traditional vegetarian options to give consumers more exciting meat-free choices.
The new vegetarian sandwiches cater to the growing number of consumers who are looking to eliminate or cut down on their consumption of meat without sacrificing taste.
The new Urban Eat Roots range is a lineup of meatless sandwiches and wraps approved by the Vegetarian Society. There are nine different varieties to choose from and each is packed with flavorful, multicultural ingredients such as spicy beans, harissa hummus and mango chutney. The idea behind the new range was to go beyond egg salad and other traditional vegetarian options to give consumers more exciting meat-free choices.
The new vegetarian sandwiches cater to the growing number of consumers who are looking to eliminate or cut down on their consumption of meat without sacrificing taste.
Trend Themes
1. Vegetarian Fast Food - The rise of innovative vegetarian sandwiches and wraps is shaking up the fast food industry, providing flavorful and convenient options for non-meat eaters on the go.
2. Revitalizing the Vegetarian Food-to-go Market - Urban Eat's new range of vegetarian sandwiches and wraps is breathing new life into the food-to-go market, offering exciting and diverse choices for those seeking meat-free options.
3. Expanding Meat-free Choices - The introduction of Urban Eat's Roots range demonstrates a growing demand for a wider selection of vegetarian options, inspiring other food brands to develop their own flavorful meatless alternatives.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to capitalize on the demand for vegetarian options by developing and offering innovative meat-free products that cater to a diverse range of tastes.
2. Fast Food - The fast food industry can disrupt the market by incorporating vegetarian options into their menus, attracting a new customer base and catering to the increasing number of consumers seeking meatless alternatives.
3. Convenience Stores - Convenience stores have a chance to tap into the meat-free market by providing a selection of flavorful and convenient vegetarian sandwiches and wraps for consumers looking for quick and easy meatless meal options.
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