High-powered, all-natural elixirs aim to combat all manner of ills
Implications - Being a natural next step following cold-pressed juices going mainstream, wellness tonics can be seen as catering to the next-gen health consumer who is better informed on various ingredients of the moment, and what may or may not work for them individually. As consumers become more empowered by gaining knowledge on holistic remedies, brands are tasked with elevating wellness offerings to meet evolving standards and new customer needs.
Workshop Question - How can your brand cater to consumers who are more knowledgable on your industry than in past years?
Trend Themes
1. Wellness Tonics - As consumers become more empowered by gaining knowledge on holistic remedies, brands are tasked with elevating wellness offerings to meet evolving standards and new customer needs.
2. Superfood Beverages - Appealing to modern desires for natural beauty products, this chemical-free skincare solutions cleanses effectively without using harmful additives.
3. Probiotic Drinks - Farmhouse Culture’s Gut Shots are an innovative way of making probiotics available to consumers who prefer savory or salty flavor profiles, as an alternative to sweet kombucha brews, kefir drinks, and yogurt.
Industry Implications
1. Health and Wellness Industry - Companies can create new opportunities in the health and wellness industry by developing innovative, all-natural elixirs that cater to the evolving standards of the modern health consumer.
2. Functional Foods and Beverages Industry - Companies in the functional foods and beverages industry could benefit from incorporating unconventional superfood ingredients into their products, like chicken cartilage and edible proteins from bird nests, for example.
3. Skincare Industry - The skincare industry can benefit from incorporating natural, holistic herbs and botanicals in their products for a chemical-free skincare solution.
