The act of making and repairing in itself becomes social media-worthy
Implications - Maker culture is a movement rooted in the intimacy, accountability and status that comes with doing something oneself in the age of convenience. Typically, this calls for the homemade items to have some element of shareability to them. It seems that the process of making and repairing in itself is becoming social media-worthy through beautifully designed tools. This speaks to the omnipresence of status in the social media age.
Workshop Question - How could you adapt your products or services to make them worthy of sharing online?
Trend Themes
1. Instagrammable DIY - DIY activities and tools are now designed to be visually appealing and share-worthy on social media, adding a layer of status-seeking to the maker culture.
2. Gendered Tools - Creating tools that cater to traditionally underrepresented genders, such as the feminized Pink Power Cordless Drill Kit, presents an opportunity for companies to tap into new demographics and increase inclusivity within the DIY community.
3. Artisanal Reproductions - The increasing popularity of artisanal and vintage products, such as the artisanal tool boxes and minimalist wrench sets, presents an opportunity for companies to create high-end reproductions of classic tools and market them to consumers who appreciate craftsmanship and nostalgia.
Industry Implications
1. DIY Tools and Accessories - Companies that provide unique and visually-appealing DIY tools, accessories, and kits that cater to various demographics can tap into a growing consumer market.
2. Home and Garden Retailers - Stores that carry DIY tool collections, furniture and decor are capitalizing on the growing trend of at-home creative projects and can increase sales by creating product lines that align with the aesthetic preferences of their target customers.
3. Handmade and Vintage Reproductions - Brands in the handmade and vintage reproduction industry can take advantage of this trend by producing high-quality reproductions of vintage tools that cater to customers looking for a combination of design aesthetics and functionality.
6 Featured, 52 Examples:
379,606 Total Clicks
Date Range:
Apr 15 — Mar 17
Trending:
Warm
Consumer Insight Topics:
