Tilda's Basmati Rice for Kids is Branded with Charming Characters
Laura McQuarrie — May 20, 2016 — Life-Stages
References: tilda & trndmonitor
Rice may be a dinnertime staple, but it is hardly ever branded to kids in a friendly way—Tilda specializes in making four types of flavored Basmati rice for kids.
The four flavorful rice products for kids include wild flavors like Mild Curry, Vegetable & Wholegrain Rice, Cheese & Tomato and Sunshine Vegetable Rice. These rice and vegetable mixes are both gluten-free and dairy-free, suited to kids who are old enough to eat solid foods.
While parents are used to seeing cookies, candies and other sweet treats packaged with kids in mind, there's now a whole new category of kid-friendly products that transform grown-up products like herbal teas and kale bites into sophisticated snacks. In addition to win over parents as well, these kinds of products tend to emphasize healthy eating.
The four flavorful rice products for kids include wild flavors like Mild Curry, Vegetable & Wholegrain Rice, Cheese & Tomato and Sunshine Vegetable Rice. These rice and vegetable mixes are both gluten-free and dairy-free, suited to kids who are old enough to eat solid foods.
While parents are used to seeing cookies, candies and other sweet treats packaged with kids in mind, there's now a whole new category of kid-friendly products that transform grown-up products like herbal teas and kale bites into sophisticated snacks. In addition to win over parents as well, these kinds of products tend to emphasize healthy eating.
Trend Themes
1. Kid-friendly Food Packaging - Opportunity for packaging companies to create fun and engaging packaging designs for children's food products, appealing to both kids and parents.
2. Flavored Rice for Kids - Brands can develop flavorful rice products specifically designed for children, offering a variety of unique and kid-friendly flavors.
3. Transforming Grown-up Products for Kids - There is potential to create sophisticated snacks targeted at children by transforming adult-oriented products, such as herbal teas and kale bites, into more appealing and kid-friendly options.
Industry Implications
1. Food Packaging - The food packaging industry can capitalize on the demand for kid-friendly packaging by creating innovative, fun, and engaging designs.
2. Rice Production - Rice industry players can explore the opportunity to develop flavored rice products specifically for children, expanding their product offerings and capturing a new customer segment.
3. Healthy Snack Market - Brands in the healthy snack market can tap into the trend of transforming grown-up products for kids by creating sophisticated snacks that are appealing to children while still promoting healthy eating.
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