Embroidery and stitching overrules minimalism as the mark of the modern home
Implications - Futuristic tech-driven home decor has increased in popularity in the digital age, breaking into the mainstream. As a divergent response, some consumers are seeking more warmth and implementing embroidery, soft textures, and homemade pieces into decor. Though this doesn't enhance home function or convenience the way a connected kitchen, for example, would, it does satisfy an emotional need.
Workshop Question - How is your brand helping consumers get "back to basics"?
Trend Themes
1. Handmade Decor - The popularity of handmade and DIY home accessories is gaining traction as consumers seek a sense of warmth and individuality in their living spaces.
2. Traditional Crafts - Consumers are incorporating traditional crafts such as embroidery and stitching into modern home decor, creating a medley of contemporary and traditional aesthetics.
3. Customization - Customizable home decor items such as embroidered maps and lampshades are becoming more sought after, allowing consumers to create unique and personalized items for their living spaces.
Industry Implications
1. DIY and Home Crafts - The DIY and home crafts industry can provide resources and materials for consumers who want to make personalized and unique home decor items.
2. Home Decor - The home decor industry can incorporate traditional crafts and personalized customization options in their products to meet the growing demand for handmade and individualized decor items.
3. Travel and Tourism - The travel and tourism industry can offer embroidered maps and other personalized travel-related products to consumers who want to document their travels in a tangible and visually appealing way.
4 Featured, 36 Examples:
139,594 Total Clicks
Date Range:
Jan 16 — Dec 16
Trending:
Warm
Consumer Insight Topics:
