Classic handheld meal options are lightened for dietary concerns
Implications - Food brands are creating sandwiches that not only introduce new flavors, but reduce traditional portion sizes as well. The use of portion control appeals to the health-minded consumer, however, modifying handheld foods specifically adds an element of convenience. This cross-section of portability, premium flavor and portion control speaks specifically to the metropolitan demographic.
Workshop Question - With consumers prioritizing convenience, how can your brand cater to busy consumer lifestyles?
Trend Themes
1. Portion Control - The use of portion control appeals to health-conscious consumers and adds an element of convenience.
2. Snack-sized Dishes - The growing demand for snack-sized dishes is prompting brands to offer mini-sized meals.
3. Hybrid Offerings - Brands are combining fan-favorite items to create new hybrid offerings.
Industry Implications
1. Fast Food - Fast food chains are innovating with portion control and snack-sized dishes to meet consumer demand.
2. Frozen Food - QSRs are introducing frozen food options to meet the needs of busy consumers.
3. Convenience Stores - Convenience stores can benefit from offering snack-sized, hybrid, and portion-controlled options for consumers on the go.
