The Buffalo Wild Wings 'WingBling' Topping is a Sparkling Option
Michael Hemsworth — February 9, 2018 — Lifestyle
References: buffalowildwings & chewboom
Those looking to add a little bit of literal glamor to their food will be excited to hear about the new Buffalo Wild Wings 'WingBling' topping that has been unveiled by the restaurant chain. The topping can be ordered free for a limited-time at participating locations by simply asking, "Can I have some bling on my wings?" or "Bling my wings!" The topping is set to launch at locations nationwide starting on February 9, which coincides with the opening of the 2018 Winter Olympic Games, and will available until the end of the month.
The Buffalo Wild Wings 'WingBling' topping is crafted from a tasteless sugar topping, which makes it a fun yet safe way to enhance your food.
Image Credit: Buffalo Wild Wings
The Buffalo Wild Wings 'WingBling' topping is crafted from a tasteless sugar topping, which makes it a fun yet safe way to enhance your food.
Image Credit: Buffalo Wild Wings
Trend Themes
1. Food Glamorization - The trend of adding glitter or other lavish toppings with no flavor to food items could be an opportunity for the food industry to offer experiential marketing, making food bites more Instagrammable.
2. Limited-time Offering - Limited-time offering of toppings and other food-related experiences, as a marketing tool, may increase restaurant chains' sales and build brand loyalty.
3. Cross-sector Pairing - Collaborations between different industries like fashion accessories and food to offer experiential or limited-time enhancements could lead to disruption in both industries.
Industry Implications
1. Food and Beverages - The food industry may have an opportunity to offer experiential marketing and limited-time offerings of new toppings that do not affect the taste of food.
2. Marketing and Advertising - Limited-time offerings as a marketing tool for driving sales and building brand loyalty can be a vital opportunity for the advertising industry.
3. Fashion and Accessories - Collaborations with the food industry to offer experiential marketing and limited-time enhancements could be disruptive for the fashion industry while creating new opportunities.
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