These Sweet and Savory Condiments are Made with a Unique Ingredient
Mishal Omar — July 11, 2016 — Lifestyle
References: inulinu.hu & packagingoftheworld
Creative Agency 'DekoRatio Branding & Design Studio' has designed vibrant condiment jars that reflect their contents.
'Inulinu' creates its condiments with the "Jerusalem artichoke" -- a healthy root vegetable that is "regarded as many people as an elixir." Although it is a vegetable, the root is used to make all of the condiments in this brand -- from mustard and ketchup to apricot and strawberry jam. The studio designed two different types of packaging for these condiment jars -- the first being a series that feature bold colors that reflect the colors of their contents. The second line is made from organically grown ingredients and has a more rustic aesthetic with illustrations of the condiment's ingredients.
This packaging is clearly labeled, transparent and effectively reflects the unique ingredients and healthy qualities of the condiments it contains.
'Inulinu' creates its condiments with the "Jerusalem artichoke" -- a healthy root vegetable that is "regarded as many people as an elixir." Although it is a vegetable, the root is used to make all of the condiments in this brand -- from mustard and ketchup to apricot and strawberry jam. The studio designed two different types of packaging for these condiment jars -- the first being a series that feature bold colors that reflect the colors of their contents. The second line is made from organically grown ingredients and has a more rustic aesthetic with illustrations of the condiment's ingredients.
This packaging is clearly labeled, transparent and effectively reflects the unique ingredients and healthy qualities of the condiments it contains.
Trend Themes
1. Jerusalem Artichoke-based Condiments - There's an opportunity for food companies to develop and market new condiments made from Jerusalem artichoke.
2. Vibrant Packaging Design - Food packaging designers can capitalize on the trend of using bold colors and designs that reflect the contents of the product.
3. Organic and Ingredient-transparent Packaging - There's a growing trend of consumers wanting organic and ingredient-transparent food packaging, creating opportunities for companies to switch to eco-friendly packaging options.
Industry Implications
1. Food Manufacturing - Manufacturers can explore the possibility of using Jerusalem artichoke to produce new condiment variations.
2. Graphic, Packaging, and Product Design - Designers can help food companies capitalize on the trend of using vibrant packaging designs and incorporating ingredient transparency into food packaging.
3. Eco-friendly Packaging - The trend of using more organic and ingredient-transparent packaging in the food industry opens up opportunities for companies specializing in eco-friendly packaging solutions.
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