Consumers align their purchases and values through online services
Implications - As consumers become increasingly aware of the impact of their consumption habits, they begin to take steps to change these harmful behaviors. Through mobile apps and online communities, shoppers are not only able to make smarter purchasing decisions based on their values, but also become apart of something bigger than themselves. Ethical shopping has ultimately become a process of self-actualization that consumers are excited to engage in and share with others.
Workshop Question - How can your brand contribute to consumers' self-actualization?
Trend Themes
1. Ethical Consumption - The trend of ethical consumption encourages consumers to make purchases based on moral, environmental, and social factors, leading to the rise of platforms helping shoppers find goods that align with their values.
2. Sustainable Ecommerce - Sustainable eCommerce allows consumers to buy ethically made goods online while contributing to environmental and social causes, leading to the emergence of platforms that offer responsible alternatives alongside conventional items.
3. Transparency in Fashion - The trend of transparency in fashion incentivizes consumers to demand accountability, labeling, and disclosure for more sustainable and ethical fashion products, leading to the rise of crowdsourced projects that give people more insights into the practices of fashion brands.
Industry Implications
1. Ethical Retail - The ethical retail industry offers platforms to inform and educate consumers who are inclined to purchase products that are moral, ethical, and sustainable. Opportunities lie in the production and promotion of products that align with these values.
2. Sustainable Agriculture - The sustainable agriculture industry is dedicated to promoting environmentally friendly practices while growing and selling crops, such as reducing waste and increasing biodiversity. Opportunities lie in producing sustainable farming products for buyers who appreciate locally-harvested and healthy foods.
3. Socially Conscious Technology - The socially conscious technology industry aims to promote products that consider the ethical and environmental implications on society and the planet, and aim to produce technologies that contribute to sustainability and positive societal outcomes for users. Opportunities are ripe for businesses in the industry that aim to use technology to help individuals and businesses reduce their environmental footprints or support ethical causes.
7 Featured, 51 Examples:
156,307 Total Clicks
Date Range:
Feb 15 — Nov 16
Trending:
Warm
Consumer Insight Topics:
