Online brands engage in unique partnerships to extend their reach
Implications - In order to maintain a physical presence, online brands are turning to unique partnerships that provide added value or entertainment to consumers in real life. Beyond keeping online brands in consumer consciousness, these collaborative promotions speak to a growing demand for companies to provide maximum value with each transaction.
Workshop Question - What adjacent industries can you tap into for potential partnerships that add value to your offering?
Trend Themes
1. Collaborative Partnerships - Online brands are turning to unique partnerships that provide added value or entertainment to consumers in real life.
2. Tailored Experiences - Travel brands are partnering more and more with lifestyle companies to offer increasingly tailored experiences to add a luxurious twist to mundane travel.
3. Mobile Promotions - Mobile providers are launching initiatives targeting tech-savvy millennials who are known to shop online, recognizing their desire for timely deliveries and convenience.
Industry Implications
1. Retail - Collaborative partnerships offer retail brands an opportunity to provide added value or entertainment to consumers in real life, maintaining a physical presence and staying top-of-mind.
2. Travel & Hospitality - Travel brands partnering with lifestyle companies offer customers an opportunity to add a luxurious twist to otherwise mundane travel experiences.
3. Telecommunications - Mobile promotions target tech-savvy millennials, recognizing their desire for timely deliveries and convenience when shopping online, offering added value to customers to increase loyalty.
4 Featured, 33 Examples:
116,692 Total Clicks
Date Range:
Jul 15 — Feb 16
Trending:
Warm
Consumer Insight Topics:
