The Tinbox App Enables Users to Donate EUR 1 a Day to Charity for Free
Alyson Wyers — May 3, 2015 — Social Good
References: get-tinbox & springwise
Charity donation app Tinbox enables users to give one euro to a philanthropic organization on a daily basis, for free. This is great for compassionate individuals, but it's also a great tool for companies looking to make their efforts in corporate social responsibility more visible to the public because businesses can sponsor the daily donations of individuals.
Based in Paris, the startup and free app lets users give EUR 1 to the charity of their choice, which is financed by sponsor brands. Everyday the Tinbox app asks its members to browse different causes. Once you pick one to support, you can also pick what area of the project you want your euro to go to. When financial contributions are made, the partner company's logo flashes on the smartphone screen.
Based in Paris, the startup and free app lets users give EUR 1 to the charity of their choice, which is financed by sponsor brands. Everyday the Tinbox app asks its members to browse different causes. Once you pick one to support, you can also pick what area of the project you want your euro to go to. When financial contributions are made, the partner company's logo flashes on the smartphone screen.
Trend Themes
1. Daily Donation Apps - The trend of daily donation apps is disrupting the traditional model of one-time charitable giving, allowing individuals to make regular contributions to causes they care about.
2. Corporate Social Responsibility Visibility - The trend of using daily donation apps as a tool for corporate social responsibility is providing companies with an opportunity to showcase their philanthropic efforts to the public.
3. Sponsored Charitable Donations - The trend of sponsor brands financing daily donations on charitable apps is opening up opportunities for brand partnerships and collaborations in the philanthropic space.
Industry Implications
1. Charitable Apps - The charitable app industry is being disrupted by the emergence of daily donation apps, revolutionizing the way people contribute to charitable causes.
2. Corporate Social Responsibility - The corporate social responsibility industry can leverage daily donation apps to enhance their visibility and showcase their commitment to philanthropy.
3. Brand Sponsorships - The brand sponsorship industry has an opportunity to collaborate with daily donation apps as a means to support charitable causes and enhance their brand image.
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