The Love 'n Fresh Flowers E-Shop Appeals to Botany Enthusiasts
Jana Pijak — February 16, 2016 — Business
References: instagram & lovenfreshflowers.bigcartel
The rise of web-based flower shops has been prevalent in recent months much like the growing popularity of fresh meal deliveries and local grocery subscriptions. Unlike competing florists, Love 'n Fresh Flowers promotes its product range on a lifestyle-inspired web shop that appeals to dedicated gardening buffs.
In addition to offering fresh flower bushels and plant shares that promote organic food cultivation, the web-based florist also carries, botany-inspired photography books, flower-printed t-shirts and even gift certificates that can be used toward planting, gardening and flower arranging workshops.
While most flower shops limit their product range to fresh seeds and soil, Love 'n Fresh Flowers appeal to the dedicated botanist who sees gardening as a lifestyle rather than just a hobby.
In addition to offering fresh flower bushels and plant shares that promote organic food cultivation, the web-based florist also carries, botany-inspired photography books, flower-printed t-shirts and even gift certificates that can be used toward planting, gardening and flower arranging workshops.
While most flower shops limit their product range to fresh seeds and soil, Love 'n Fresh Flowers appeal to the dedicated botanist who sees gardening as a lifestyle rather than just a hobby.
Trend Themes
1. Web-based Flower Shops - The rise of web-based flower shops presents an opportunity for disruptive innovation in the floral industry by leveraging online platforms to reach a wider audience and offer unique products and services.
2. Lifestyle-inspired E-shops - The trend of lifestyle-inspired web shops allows businesses to cater to specific niche markets, such as botany enthusiasts, by offering not only products but also complementary items that enhance the overall experience and lifestyle of the target audience.
3. Organic Food Cultivation - The growing interest in organic food cultivation opens doors for disruptive innovation in the flower industry, where flower shops can position themselves as providers of not only decorative flowers but also products and services that promote sustainable and organic gardening practices.
Industry Implications
1. Floral Industry - The floral industry can explore disruptive innovation opportunities by embracing web-based platforms, lifestyle-inspired e-shops, and expanding their product offerings beyond traditional flower arrangements.
2. Online Retail - The rise of web-based flower shops highlights the potential for disruptive innovation in the online retail sector, where businesses can tap into specific niche markets by curating personalized shopping experiences and offering unique products.
3. Publishing and Merchandising - The trend of lifestyle-inspired web shops presents disruptive innovation opportunities in the publishing and merchandising industries, where businesses can leverage their expertise and create curated collections of books, apparel, and other lifestyle products to cater to niche audiences.
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