Story in New York City is Currently Focusing on Socially Conscious Retail
Alyson Wyers — April 24, 2014 — Social Good
References: thisisstory & fastcoexist
For the time being, New York City based shop Story is focusing on socially conscious retail. The store takes on themes every month or two, before completely tearing down and building up a new store with a different idea, similar to the way magazine issues run. Currently, Story is about social good.
Curating from a number of ethically sourced and environmentally friendly brands, Story is selling socially benefiting products like coffee and clothing. An example is Toms Roasting Co. coffee cart, a project by the shoe company that will provide one person with clean drinking water for every cup of coffee purchased. Other socially conscious retail items are displayed on recycled wood pallets with information and facts behind its chosen cause and social business.
Curating from a number of ethically sourced and environmentally friendly brands, Story is selling socially benefiting products like coffee and clothing. An example is Toms Roasting Co. coffee cart, a project by the shoe company that will provide one person with clean drinking water for every cup of coffee purchased. Other socially conscious retail items are displayed on recycled wood pallets with information and facts behind its chosen cause and social business.
Trend Themes
1. Socially Conscious Retail - Opportunity for businesses to curate ethically sourced and environmentally friendly products, and promote social good through retail strategies.
2. Themed Retail - Retail stores can adopt a magazine issue-like model to bring in recurring customers by changing themes and products frequently.
3. Green Marketing - Businesses can promote eco-friendliness and sustainability for their products and attract environmentally conscious consumers.
Industry Implications
1. Retail - Retail stores can offer socially conscious products and change their themes frequently to remain relevant and bring in recurring customers.
2. Ethical Manufacturing - Manufacturers can focus on ethical practices and environment-friendly production processes to cater to socially conscious consumers.
3. Sustainable Fashion - Fashion industry can promote sustainable practices, materials, and production methods, to create clothing with a minimal impact on the environment.
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