BLUMA by Adam Groch Rethinks Traditional Floral Arrangement Packaging
Meghan Young — June 10, 2015 — Art & Design
References: blumabag & contemporist
When a florist asks whether or not a person wants their newly picked bouquet to be wrapped, there really is no other option unless a vase is purchased instead. Adam Groch has dreamed up an alternative that is not only stylish, but incredibly practical as well. He forgoes the paper wrapping and clear plastic for a sturdy cardboard holder that comes complete with handles.
Adam Groch's design might sound unattractive, yet he has created beautiful cutout patterns that allows the colors of the flowers to peak through. Dubbed BLUMA, Adam Groch's reimagined bouquet carrier allows people "to carry flowers comfortably and practise sport, stroll in elegant outfit or go for an evening supper at the same time. The handle is ideally dimensioned for ergonomic handling and even a heavy bouquet will not disturb in any all-day activity."
Adam Groch's design might sound unattractive, yet he has created beautiful cutout patterns that allows the colors of the flowers to peak through. Dubbed BLUMA, Adam Groch's reimagined bouquet carrier allows people "to carry flowers comfortably and practise sport, stroll in elegant outfit or go for an evening supper at the same time. The handle is ideally dimensioned for ergonomic handling and even a heavy bouquet will not disturb in any all-day activity."
Trend Themes
1. Alternative Floral Packaging - This trend highlights the shift towards innovative and practical packaging solutions for floral arrangements, moving away from traditional paper wrapping and plastic.
2. Stylish and Functional Design - This trend emphasizes the importance of creative and aesthetically pleasing designs that also offer practical benefits, such as easy carrying and ergonomic handling.
3. Incorporating Nature's Beauty - This trend showcases the use of cutout patterns and materials that allow the natural colors and beauty of the flowers to shine through, providing a unique and captivating visual experience.
Industry Implications
1. Floral Packaging - The floral packaging industry can explore new ways to incorporate sustainable and innovative materials, focusing on designs that enhance the overall aesthetic appeal and functionality of carrying and displaying bouquets.
2. Retail and Gift Packaging - The retail and gift packaging industry can adapt the concept of alternative floral packaging to create unique and eco-friendly solutions for various products, providing customers with visually appealing and practical packaging options.
3. Event Planning and Decor - The event planning and decor industry can incorporate the use of stylish and functional bouquet carriers to enhance the overall visual impact of floral arrangements at weddings, parties, and other special occasions.
5.8
Score
Popularity
Activity
Freshness
