Photo services turn to interactive elements to make sharing more communal
Implications - Taking into account the growing desire for collaboration, photo services and apps are turning to customized tools that allow for more communal engagement. Redefining how users edit, upload and share images, these services allow for a real-time interaction by offering platforms that allow multiple users to access, create and alter content as they see fit. Such interactive platforms suggest an increasing desire for peer-to-peer engagement, especially when it comes to content creation.
Workshop Question - In what way can your brand change its product to increase the shareability?
Trend Themes
1. Collaborative Creation - Photo services and apps are redefining how users edit, upload, and share images by offering real-time interactive platforms that allow multiple users to access, create, and alter content as they see fit.
2. Group Photo-editing - Makeover apps such as Perfect365 are now providing groundbreaking group editing features designed to appeal to a generation of young consumers who are increasingly concerned with getting the perfect shot.
3. Proactive Photo Sharing - Knoto is a new photo sharing app that harnesses artificial intelligence and facial recognition technology to automatically detect who's depicted in a photo, before sending that person that photo.
Industry Implications
1. Social Media - Social media is a rapidly growing industry embracing the need for collaboration and peer-to-peer engagement as users seek to create, share and interact with user-generated content.
2. Mobile App Development - Mobile app development is a thriving industry that is capitalizing on the desire for collaborative media platforms that offer users exclusive and customized content options across multiple devices.
3. Artificial Intelligence and Facial Recognition - The adoption and integration of artificial intelligence and facial recognition technology into photo-related apps and services are leading to disruptive innovation opportunities in the photography industry.
4 Featured, 35 Examples:
99,742 Total Clicks
Date Range:
Jan 15 — Mar 16
Trending:
Mild
Consumer Insight Topics:
