Events incorporate sensory elements to add intimacy
Implications - Taking a cue from multi-sensory marketing, many event planners have begun incorporating a sensory element to their celebrations. In addition to awe and delight, this feature adds a level of intimacy and togetherness that is often absent from large-scale events. Ultimately, the more-is-more approach to event planning suggests that no stimulus is too much stimulus for the modern, experience-driven consumer.
Workshop Question - How can you create experiences around your branding and offerings in order to engage consumers emotionally?
Trend Themes
1. Multi-sensory Marketing - The use of sensory elements to add intimacy and togetherness to event planning is a trend that has taken cue from multi-sensory marketing.
2. Conceptual Dining - Interactive dining that includes immersive experiences, themed meals, and tastings is becoming a popular trend in the restaurant industry.
3. Cross-medium Festivals - Music and art festivals that blend different mediums to create a cohesive, multisensory experience are becoming a popular trend among Boomers.
Industry Implications
1. Event Planning - Event planners can leverage the trend towards multi-sensory marketing to create more intimate and memorable experiences for attendees.
2. Hospitality and Tourism - Conceptual dining experiences can inspire innovation in the restaurant industry, creating immersive dining events that attract a younger and more diverse crowd.
3. Entertainment - The trend towards cross-medium festivals creates opportunities to expand the audience for live events by combining music and visual arts in new and exciting ways.
5 Featured, 42 Examples:
445,458 Total Clicks
Date Range:
Sep 15 — Mar 16
Trending:
Warm
Consumer Insight Topics:
