The HowGood Mobile App Makes Ethical Food Shopping More Efficient
Alyson Wyers — October 2, 2014 — Social Good
References: howgood & fastcoexist
The concept of socially responsible consumerism is not a new one, but some customers are having a difficult time figuring out how to do their ethical food shopping in a timely manner. Constantly scanning food labels for harmful ingredients can be an irritating and lengthy task. This is where the HowGood app comes in.
HowGood's smartphone application uses a simple rating system to help you do your ethical food shopping. The app lets you know where the product stands in terms of its safety, health, socially responsibility and environmentally sustainability with its search and barcode scanning features. So far the HowGood database consists of over 100,000 different food products.
HowGood targets consumers who value transparency in retail and allows them to spend their money on products they can morally support.
HowGood's smartphone application uses a simple rating system to help you do your ethical food shopping. The app lets you know where the product stands in terms of its safety, health, socially responsibility and environmentally sustainability with its search and barcode scanning features. So far the HowGood database consists of over 100,000 different food products.
HowGood targets consumers who value transparency in retail and allows them to spend their money on products they can morally support.
Trend Themes
1. Ethical Food Shopping - Opportunity to develop innovative apps or technologies that help consumers easily identify and choose ethically produced food products.
2. Rating Systems - Potential for creating rating systems or platforms that provide comprehensive information on the safety, health, social responsibility, and environmental sustainability of various products.
3. Mobile Barcode Scanning - Opportunity to create mobile applications or technologies that utilize barcode scanning to provide instant information on product ratings and ethical considerations.
Industry Implications
1. Retail - Retailers can benefit from incorporating ethical food shopping technologies and rating systems to attract socially responsible consumers.
2. Food and Beverage - Food and beverage companies have an opportunity to promote their ethically produced products through apps and technologies that provide transparency and rating information.
3. Technology - Tech companies can explore opportunities to develop innovative mobile apps or barcode scanning technologies that cater to the increasing demand for ethical food shopping.
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