Good On You Shows Socially Conscious Fashion Ratings For Your Favorite Brands
Alyson Wyers — November 30, 2015 — Social Good
References: goodonyou.org.au & refinery29
If you are trying to live a more ethical lifestyle as a consumer, this socially conscious fashion app lets you know how your favorite stores are doing. Based in Australia, the Good On You app believes in "fashion without harm" and offers trusted ethical ratings for a variety of clothing brands.
Each company is rated based on their treatment of people, the planet and animals. This means measuring labor rights, environmental impact and animal protection. You can search the socially conscious fashion app by brand, product and store and further refine what you are looking for based on style, price and how strongly you feel about the aforementioned areas. You can also use the app to contact brands and use your voice for a good cause.
Each company is rated based on their treatment of people, the planet and animals. This means measuring labor rights, environmental impact and animal protection. You can search the socially conscious fashion app by brand, product and store and further refine what you are looking for based on style, price and how strongly you feel about the aforementioned areas. You can also use the app to contact brands and use your voice for a good cause.
Trend Themes
1. Ethical Fashion - Disruptive innovation opportunity: Develop a platform that connects ethical fashion brands with conscious consumers, offering transparency and a seamless shopping experience.
2. Socially Conscious Consumerism - Disruptive innovation opportunity: Create an app that provides ethical ratings for various products and services, guiding consumers towards socially responsible choices.
3. Transparency in Fashion - Disruptive innovation opportunity: Build a blockchain-based system that enables shoppers to trace the entire lifecycle of a garment, promoting transparency and accountability in the fashion industry.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement technology-driven solutions that help traditional retailers integrate ethical fashion brands into their product offerings.
2. Mobile App Development - Disruptive innovation opportunity: Develop mobile applications that empower consumers to make informed purchasing decisions with real-time access to ethical ratings for different products and services.
3. Sustainable Fashion - Disruptive innovation opportunity: Explore sustainable materials and production methods to create eco-friendly fashion lines that align with the values of socially conscious consumers.
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