BuyPartisan Shows the Political Support Food Brands Provide
Laura McQuarrie — September 7, 2014 — Pop Culture
References: itunes.apple & treehugger
BuyPartisan is an app that describes itself as a "nutritional label for your political values," showing the foods you purchase and which political campaigns these companies have supported.
To begin, it's as simple as scanning a UPC code, or looking up a company or a specific product. From there, you'll be able to see how "Republican" or how "Democrat" a company is based on its own political contributions, as well as those from its employees, CEOs and Board of Directors. Although the back of a box is generally where you'll find some important nutritional information about a product, this free-to-download app by Spend Consciously takes buying in accordance with your personal values up to another level. The app is currently in beta, but information from most major companies has been added.
To begin, it's as simple as scanning a UPC code, or looking up a company or a specific product. From there, you'll be able to see how "Republican" or how "Democrat" a company is based on its own political contributions, as well as those from its employees, CEOs and Board of Directors. Although the back of a box is generally where you'll find some important nutritional information about a product, this free-to-download app by Spend Consciously takes buying in accordance with your personal values up to another level. The app is currently in beta, but information from most major companies has been added.
Trend Themes
1. Political Food Apps - Disruptive innovation opportunity: Develop a comprehensive app that not only displays a company's political contributions but also provides information on their environmental and ethical practices.
2. Nutritional Label for Political Values - Disruptive innovation opportunity: Create a platform that allows consumers to not only track political contributions but also to compare companies' values and practices across different industries.
3. Buying in Accordance with Personal Values - Disruptive innovation opportunity: Build an app that enables consumers to easily identify and purchase products that align with their personal beliefs and values, beyond just political contributions.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Utilize technology to provide transparent and accessible information about the political contributions of food and beverage companies, allowing consumers to make more informed purchasing decisions.
2. Mobile App Development - Disruptive innovation opportunity: Develop innovative mobile app solutions that empower consumers to make conscious purchasing choices based on the political values of companies across various industries.
3. Ethical Consumerism - Disruptive innovation opportunity: Create platforms and tools that enable consumers to make ethical purchasing decisions by providing information on companies' political contributions and other ethical practices.
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