Gen X consumers turn to the slow fashion movement for assurance
Implications - The backlash to fast fashion is growing, with a solid movement towards sustainable, reliable and ethical fashion picking up traction with the Gen X demograhic. These dedicated boutiques and retailers are offering consumers certainty and longevity when it comes to purchases, indicating that quality and peace-of-mind are consistently competing with convenience when it comes to this demographic's consumption habits.
Workshop Question - How can your brand instill a sense of longevity and solidity with regard to your offering?
Trend Themes
1. Slow Fashion Movement - The backlash to fast fashion is leading to a solid movement toward sustainable, reliable, and ethical fashion that focuses on quality and peace-of-mind.
2. Sustainable Fast Fashion - Sustainable fast fashion lines are on the rise, with focus on eco-friendly and ethical approach to design.
3. Crowdsourced Ethical Fashion Projects - Crowdsourced projects focusing on ethical and sustainable fashion are encouraging transparent clothing purchases by showing how clothes are really made, while also spreading awareness and demanding transparency in fashion.
Industry Implications
1. Sustainable Clothing Boutiques - Retailers offering fair trade, handmade, organic, and sustainable fashions that don't compromise on style, indicating that consumers are shifting values, creating an opportunity for sustainable boutiques.
2. Denim Repair Boutiques - Brands investing in a product's longevity by offering additional in-store services for repairing and customizing favorite denim pieces, creating an opportunity for denim repair boutiques.
3. Consumption-reducing Ecommerce Platforms - Online shops are emerging that provide an alternative to fast fashion by offering clothing and home goods that are built to last a lifetime, creating an opportunity for consumption-reducing eCommerce platforms.
6 Featured, 45 Examples:
221,626 Total Clicks
Date Range:
Apr 15 — Feb 16
Trending:
Warm
Consumer Insight Topics:
