This Fashion Label is Launching 1 Hour Delivery in San Francisco
Alyson Wyers — September 11, 2014 — Business
References: ca.everlane & fastcodesign
This e-commerce brand is trying to reinvent retail, in part by offering 1 hour delivery services. Everlane is a startup clothing brand based out of San Francisco. Until recently they were only available online, but recently opened their first in-person store location. Customer service being of the utmost importance to them, they will deliver clothes to your front door faster than most food delivery places.
Currently the 1 hour delivery service is exclusive to San Francisco from the hours of 9am to 6pm PST and only certain items apply. But if you spill something on yourself at work, you can get a whole new replacement outfit within the hour. For one item there is a delivery fee of only $4.95, but for multiple items there is no additional fee.
Currently the 1 hour delivery service is exclusive to San Francisco from the hours of 9am to 6pm PST and only certain items apply. But if you spill something on yourself at work, you can get a whole new replacement outfit within the hour. For one item there is a delivery fee of only $4.95, but for multiple items there is no additional fee.
Trend Themes
1. 1 Hour Delivery - The trend of 1-hour delivery services in e-commerce can be applied to other industries such as grocery and pharmacy for on-demand fulfillment.
2. Fast Fashion - The trend of fast fashion retail is shifting towards fast delivery, allowing for a competitive edge over traditional brick and mortar stores.
3. Online-to-offline Retail - The trend of online-to-offline retail is providing customers with the convenience of online shopping along with the option for in-person interactions and experiences.
Industry Implications
1. Fashion - Fashion retailers can adopt 1-hour delivery services for on-demand fulfillment and a competitive edge.
2. Grocery - Grocery stores can implement 1-hour delivery services for fresh produce and prepared meals to meet changing customer needs and expectations.
3. Pharmacy - Pharmacies can adopt 1-hour delivery services for on-demand prescription fulfillment and improve accessibility for customers.
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