The 'Buy Me Once' Online Shop Only Sells Items That Last
Katherine Pendrill — February 18, 2016 — Business
'Buy Me Once' is an online shop that is trying to combat fast fashion and throwaway culture. Although it is easy to find affordable products online, these items are often low in quality and made under suspicious conditions. This website wants to provide an alternative to fast fashion by offering clothing and other home goods that are high in quality and ethically produced.
Unlike other online retailers, Buy Me Once sells clothing, footwear, kitchen goods and other items that are built to last a lifetime. Some popular offerings include Patagonia coats, Le Creuset dutch ovens and even Tweezerman tweezers. While many of these items come at a premium cost, all of the products are intended to last for many years to come. This means that paying more upfront for a high-quality product will ultimately save consumers from the need to continually replace the item each year.
By offering high-quality items that will survive more than a single season, By Me Once hopes that consumers will see the value in prioritizing quality over quantity.
Unlike other online retailers, Buy Me Once sells clothing, footwear, kitchen goods and other items that are built to last a lifetime. Some popular offerings include Patagonia coats, Le Creuset dutch ovens and even Tweezerman tweezers. While many of these items come at a premium cost, all of the products are intended to last for many years to come. This means that paying more upfront for a high-quality product will ultimately save consumers from the need to continually replace the item each year.
By offering high-quality items that will survive more than a single season, By Me Once hopes that consumers will see the value in prioritizing quality over quantity.
Trend Themes
1. Sustainable Ecommerce - Opportunities for eCommerce platforms that prioritize sustainable and ethical production methods.
2. Longevity Retail - Opportunities for retailers that focus on selling products built to last, effectively reducing consumption and waste.
3. Conscious Consumerism - Opportunities for companies that cater to consumers seeking to be more mindful of the environmental and ethical impacts of their purchases.
Industry Implications
1. Fashion - Opportunities for fashion brands and retailers that seek to combat fast fashion by producing high-quality, long-lasting clothing items with sustainable and ethical production methods.
2. Home Goods - Opportunities for homeware brands and retailers that specialize in producing durable, long-lasting products with environmentally friendly and ethical production methods.
3. Beauty and Personal Care - Opportunities for beauty and personal care brands to emphasize the creation of products with natural, sustainably-sourced ingredients and reduce waste by offering refillable packaging.
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