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Socialized Event

Social media is evolving into an integral aspect of entertainment

Implications - In today's digital day and age, the hallmark of a successful event or campaign is the traction it gains on social media after the fact. As a result, many marketers and event planners are ingraining social media into the very fabric of the event, rather than making it an afterthought. This move suggests that social media is not a passive form of entertainment, but a driver of activity and engagement, even in live contexts.
Workshop Question - How well are you leveraging social media to connect with consumers? How could you make those interactions more memorable?
Trend Themes
1. Social Media Integration - Businesses are integrating social media into their events and campaigns in order to drive activity and engagement, resulting in a need for seamless integration across all platforms.
2. On-demand Service - Companies are using social media as a way to offer on-demand services, which requires the ability to quickly respond to customer requests and offer real-time solutions.
3. Virtual Reality - Virtual reality tours and activations offer businesses an innovative way to showcase their products and services, particularly to younger, tech-savvy consumers who are early adopters.
Industry Implications
1. Hospitality and Events - The hospitality and events industries can benefit from incorporating social media in their planning and execution of events, improving engagement and offering on-demand services.
2. Marketing and Advertising - Marketing and advertising campaigns can benefit from utilizing trends such as social media integration, on-demand services, and virtual reality to reach audiences in new and innovative ways.
3. Technology - Technology companies can lead the charge in developing solutions for seamless integration, on-demand services, and virtual reality activations to offer businesses the tools to connect with consumers in an innovative manner.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 79 Examples:
229,316 Total Clicks
Date Range:
Jun 15 — May 17
Trending:
Warm

Featured Examples

VR Campus Activations
VR Campus Activations
Facebook's VR Tour is Giving Students a Chance to Test Out Samsung Gear VR
Having officially kicked off back in October, Facebook’s VR tour is officially in full swing. With events running until the end of January, now is the perfect time for consumers to test out... MORE
Canned Bean Cafes
Canned Bean Cafes
Heinz Beans' Pop-Up Cafes Offer Meals in Exchange for Social Media Shares
To celebrate the 50th anniversary of its “Beanz Meanz Heinz” slogan, Heinz Beans opened up two pop-up Heinz Beans cafes in Cork and Dublin, Ireland. The pop-up cafes offer a variety of... MORE
Personal Social Media Helpers
Personal Social Media Helpers
TaskRabbit's Offering 'Instagram Husbands' for New York Fashion Week
TaskRabbit is an app that takes the dread out of chores by putting users in touch with skilled “Taskers” to do it for them, and, in light of New York Fashion Week, TaskRabbit is... MORE
Social Media Photography Pits
Social Media Photography Pits
Tommy Hilfiger's Latest NYFW Presentation Catered to Instagrammers
Photography pits have always been synonymous with New York Fashion Week and countless fashion events around the globe. While most high-profile fashion shows boast a section for photographers who are... MORE
On-Demand Ice Cream Trucks
On-Demand Ice Cream Trucks
The 'Good Humor' Ice Cream Trucks Can Be Summoned with a Single Tweet
Good Humor has launched a new line of on-demand ice cream trucks that can be summoned by a single Tweet from your Twitter account. The company has been making ice cream for nearly 95 years and its... MORE
Fan-Powered Racing Events
Fan-Powered Racing Events
This Electric Motor Racing Event Lets Fans Give Racers More Power
The Beijing ePrix by Formula E is not just any electric motor racing event—this year, it will have fans serve as more than just spectators. The event’s social media campaign for ‘... MORE
play_circle_filledCookie-Dropping Drones
Cookie-Dropping Drones
This Stunt from OREO Takes Cookie Dunking to New Heights
In celebration of National OREO Cookie Day and its 105th Birthday on March 6th, OREO decided to create an all-new, epic cookie-dunking stunt. As part of some of the outrageously fun ways that the... MORE
Global Meetup Campaigns
Global Meetup Campaigns
Instagram's 'InstaMeet' Encourages Communities to Come Together Offline
In celebration of Instagram being around for five years this October, a global InstaMeet campaign was set up. Using the #TodayIMet tag, people were encouraged to share portraits of all the people... MORE
Secretive Student Concerts
Secretive Student Concerts
Spotify Hosts a Musical All-Nighter for University Students
Typically, the term ‘all-nighter’ is dreaded by post-secondary students who have a big essay or exam coming up and must work throughout the night—but this student concert offers a... MORE

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Canned Bean Pop-Ups
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This In-Store Station Celebrates Half a Century of Heinz Beanz' Iconic Slogan
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Samsung's 'The Night Before' Simulates a Sleigh Ride with Santa
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The Kraft Heinz Company Has a New Ketchup Flavor for Summer
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L'Oreal Created an Educational VR Experience Called 'Matrix Academy'
VR Apartment Viewings
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Companies in Singapore are Offering Virtual Tours to Prospective Buyers
Sandwich-Inspired Potato Chips
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Walkers' Potato Chip Snack Line Takes Inspiration from Sandwiches
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Facebook's New Feed Features an Olympic-Themed Camera as its Focus
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This Game of Thrones Concert Transports Audiences to the Seven Kingdoms
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Flok is a Ridesharing Community That Connects Music and Sports Fans
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The Prisma App Converts Images Into Dynamic Famous Paintings
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The 'Elbphilharmonie’ Has Over 1,000 Curved Glass Panels
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Tommy Hilfiger's Virtual Reality Retail Store Provides a Runway Experience
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This App Helps Users Turn Local Weather Photos into Humorous Memes
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Extreme Phone Pinching Has Users Risking Their Expensive Devices
Electric Italian Eco Cycles
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