Festivals evolve into education to give users valuable takeaways
Implications - Moving away from straightforward live entertainment, festivals are evolving into experiences that not only engage consumers but also educate them as well. Creating an interactive and communal atmosphere where users can learn and discuss everything from food education to sustainability, festivals are using the entertainment set-up to bring an educational component into play. This integration of entertainment and education speaks to a growing consumer need for experiences that allow consumers to improve themselves through participation.
Workshop Question - How can you integrate entertainment and interactivity as part of your product education and awareness initiatives?
Trend Themes
1. Edutainment Festivals - Festivals are becoming more than just sources of entertainment and increasingly acting as educational outlets for consumers.
2. Immersive Industry Festivals - Businesses who offer immersive experiences like festivals allow their consumers to become more invested in not only the entertainment experience but the brand as a whole.
3. One Day Athletic Festivals - The popularity of one day festivals show that brands can create engaging, memorable experiences for consumers without them having to commit too much time or money.
Industry Implications
1. Education Industry - The rise in Edutainment Festivals can be capitalized on by educators to make learning more engaging and interactive for students.
2. Food & Beverage Industry - Hosting a festival or event focused on food or drink can be an effective way to introduce new products and increase brand awareness.
3. Health & Wellness Industry - Brands and businesses in the Health & Wellness Industry can use the immersive, one day festival model to promote their products and services in a fun and engaging way.
