This App Makes It Easier for Consumers to Support Ethical Campaigns
Katherine Pendrill — December 9, 2015 — Social Good
References: itunes.apple & psfk
'Buycott' is a new app that makes it easier for consumers to support ethical campaigns. In recent years, consumers have become more vocal about issues such as fair trade labor practices, ending animal testing and GMO labeling. This app makes it easier for consumers to use their buying power to elicit change in different industries.
Buycott encourages ethical shopping in a number of different ways. First of all, consumers can join ethical campaigns to voice their concerns about different issues. The app then allows consumers to scan barcodes for different products and provides them with information about the company's practices. Based on the campaigns that the user subscribes to, the app will determine if the company aligns with the user's ethical standards. As a result, consumers can determine which companies they wish to support and those they wish to boycott.
Buycott ultimately gives consumers a new tool for making informed shopping decisions.
Buycott encourages ethical shopping in a number of different ways. First of all, consumers can join ethical campaigns to voice their concerns about different issues. The app then allows consumers to scan barcodes for different products and provides them with information about the company's practices. Based on the campaigns that the user subscribes to, the app will determine if the company aligns with the user's ethical standards. As a result, consumers can determine which companies they wish to support and those they wish to boycott.
Buycott ultimately gives consumers a new tool for making informed shopping decisions.
Trend Themes
1. Ethical Consumerism - Buycott allows consumers to use their buying power to elicit change in different industries.
2. Campaign-based Purchasing - Buycott allows consumers to join ethical campaigns to voice concerns and make purchasing decisions based on those campaigns.
3. Barcode Scanning for Product Information - Buycott allows for easy barcode scanning to provide consumers with information on a company's practices.
Industry Implications
1. Retail - Retailers can take advantage of the trend toward ethical consumerism by offering more ethically sourced products and advertising their commitments to fair labor practices and animal welfare.
2. Consumer Goods Manufacturing - Manufacturers can align themselves with ethical campaigns to gain favor with consumers and use the data provided by Buycott to improve their practices and reputation.
3. Social Activism - Buycott is a tool for social activism, allowing consumers to band together and make a difference on issues they care about.
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