Recyclebank and One Twine Let You Pay with Environmentally Friendly Acts
Alyson Wyers — April 24, 2014 — Social Good
References: onetwine.recyclebank & psfk
An eco e-commerce shop is now accepting environmentally friendly actions as currency. Green rewards company Recyclebank is funding One Twine, which sells environmentally sustainable products. Together they are launching a new online store where they can take their green incentive program a step further.
Recyclebank offers points and rewards to their members who participate in eco-friendly acts. Combined with One Twine, this partnership is set to make change and redefine eco e-commerce.
At launch 400 items were available to purchase from 30 different retailers, which a plan to add more over time. Each item is carefully selected based on nine criteria evaluating the environmental impact of every singly product.
This eco e-commerce shop is definitely worth looking into for those who value socially conscious shopping.
Recyclebank offers points and rewards to their members who participate in eco-friendly acts. Combined with One Twine, this partnership is set to make change and redefine eco e-commerce.
At launch 400 items were available to purchase from 30 different retailers, which a plan to add more over time. Each item is carefully selected based on nine criteria evaluating the environmental impact of every singly product.
This eco e-commerce shop is definitely worth looking into for those who value socially conscious shopping.
Trend Themes
1. Green Rewards Programs - Disruptive innovation opportunity: Develop a new digital platform that allows businesses to implement green rewards programs and incentivize customers for eco-friendly actions.
2. Eco-friendly E-commerce - Disruptive innovation opportunity: Create a marketplace for environmentally sustainable products, allowing consumers to easily find and purchase eco-friendly items.
3. Sustainable Product Selection - Disruptive innovation opportunity: Develop an algorithm or tool to evaluate the environmental impact of products and help consumers make more sustainable purchasing decisions.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Integrate eco-friendly rewards programs into existing e-commerce platforms to encourage sustainable shopping and attract environmentally conscious customers.
2. Green Tech - Disruptive innovation opportunity: Develop new technologies and solutions for tracking and measuring environmental impact, helping businesses and consumers make more informed eco-friendly choices.
3. Sustainable Retail - Disruptive innovation opportunity: Create a retail concept focused solely on selling environmentally sustainable products, providing a one-stop shop for consumers looking to make eco-friendly purchases.
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