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Discreet Scent

Air fresheners adopt sleek aesthetics to blend into surroundings

Implications - As consumer preferences elevate, air care brands are following suit with minimalist designs to allow for seamless at-home integration. Transforming typically simple products like scents and air fresheners into items that easily blend into interior decor and car accessories, brands are using contemporary designs to not only create visual intrigue, but also transform typically disposable items into products that complement a consumer's everyday routine.
Workshop Question - Is your product user-friendly? How could you elevate the way its presented to capture interest from a different audience?
Trend Themes
1. Minimalist Design - Air care brands are adopting minimalist designs to allow for seamless integration into interior decor and car accessories.
2. Smart Air Care - Consumers seek out more ways to help automate their experience within the home, and air care brands have developed app-controlled devices, like the 'Pura Scents' plug-in air freshener.
3. Sustainable Air Care - Air care brands are creating eco-friendly products to satisfy environmentally conscious consumers, like the PIEXO nano tech air freshener that features reduced landfill waste.
Industry Implications
1. Automotive Accessories - Air fresheners like the Perk Vent Wrap, Car Vent Air Freshener Flavor Sticks and the Car Plug-In Air Purifier are revolutionizing the way consumers use fresheners inside vehicles, while keeping discrete designs and eco-friendly solutions in mind.
2. Home Products - Products like the Glade Sense & Spray Automatic Freshener and the Casa Aroma Genie Ultrasonic Diffuser aim to provide consumers with air fresheners that integrate seamlessly into their homes and provide customizable fragrances, depending on their needs.
3. Sustainability - Consumers are looking for eco-friendly options, and air care brands like Febreze are meeting these needs by creating products that are made without aerosols and dyes and that have reusable nozzle systems, making it possible to refill and reduce waste. This is the perfect opportunity to create products that are both environmentally-friendly and effective.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 47 Examples:
227,477 Total Clicks
Date Range:
Nov 14 — Sep 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Nano Tech Air Fresheners
Nano Tech Air Fresheners
PIEXO Cleans and Purifies While Saving Users Energy Costs
PIEXO is a nano tech air freshener that cleans and purifies while saving users money. The product does not only improve indoor air quality but also features a sustainable design that is chemically... MORE
Discreet Car Fresheners
Discreet Car Fresheners
The Perk Vent Wrap Auto Air Freshener is Virtually Undetectable
If you didn’t know to look for the Perk auto air freshener on a car’s dashboard, you probably would never even notice it was there. The car air freshener is designed to wrap around the... MORE
Chic Vehicle Fresheners
Chic Vehicle Fresheners
These Car Vent Air Freshener Flavor Sticks Provide Months of Freshening
Coming in black, gold or silver color options to suit car cabin interiors seamlessly, these Car Vent Air Freshener Flavor Sticks are designed to be incorporated in a discreet manner. Incorporating... MORE
Ionizing Air Fresheners
Ionizing Air Fresheners
The Casa Aroma Genie Ultrasonic Diffuser Delivers Exceptional Performance
The Casa Aroma Genie Ultrasonic Diffuser utilizes essential oils to deliver an exceptionally exquisite experience for users. While other products on the market will use heat to disperse oil... MORE
Pocket-Sized Car Fresheners
Pocket-Sized Car Fresheners
The Car Plug-In Air Purifier Eliminates Foul Odors at the Source
Consumers may now recreate the sensation and excitement of a fresh new car with the the Car Plug-In Air Purifier—a pocket-sized air freshener that helps to maintain that “new car smell.&#... MORE
Ultra-Light Air Fresheners
Ultra-Light Air Fresheners
'Febreze ONE' Freshens Without Heavy Perfumes, Aerosols and Dyes
Febreze ONE is an all-new line of fabric and air mists that is made without aerosols, dyes and heavy perfumes. Instead, the range includes ultra-light naturally inspired scents like Bamboo, Mandarin... MORE
Smart Air Fresheners
Smart Air Fresheners
The 'Pura Scents' Plug-In Air Freshener is App-Controlled for Convenience
As consumers seek out more ways to help automate their experience within the home, the ‘Pura Scents’ plug-in air freshener is designed to offer enhanced control over environment aromas.... MORE
Shadow-Sensing Air Fresheners
Shadow-Sensing Air Fresheners
This Automatic Air Freshener Sprays When a Shadow Falls On It
The Glade Sense & Spray Automatic Freshener is a high-tech air freshener that brings together elegant design with motion-sensing technology. This particular air freshener comes equipped with a... MORE

Related Examples

High-End Automotive Fresheners
High-End Automotive Fresheners
Diptyque Created an Upscale Air Freshener for Cars
Underseat Car Fresheners
Underseat Car Fresheners
The Paloma Secret Air Freshener for the Car is Unobtrusive
DIY Skincare Kits
DIY Skincare Kits
Feed Your Skin! is a Skin Care Kit That Allows You to Customize Your Own Lotion
Numerical Air Freshener Branding
Numerical Air Freshener Branding
The ZIFFER Air Fresheners are Positioned as Collectibles
Insect-Repelling Air Fresheners
Insect-Repelling Air Fresheners
The incognito 'room refresher' is a Non-Toxic Insect Repellent
Organic Fur Fresheners
Organic Fur Fresheners
LoyalCanineCo's 'Wild One' Pet Mist Boasts Essential Oil Ingredients
Authentic Car Fresheners
Authentic Car Fresheners
This Freshener Helps Your Ride Retain That 'New Car Smell'
Chemical-Free Air Fresheners
Chemical-Free Air Fresheners
The Moso Natural Air Purifying Bag is Scentless and Prevents Mold
Rapper-Inspired Air Fresheners
Rapper-Inspired Air Fresheners
This Cam'ron Car Accessory Fills Your Car with a Sweet Grape Scent
Coffeepot-Shaped Oil Burners
Coffeepot-Shaped Oil Burners
The Bruet Oil Burner & Oils are Designed to Enhance Coffee Breaks
Cosmic Fragrance Diffusers
Cosmic Fragrance Diffusers
These Scent Diffusers are Inspired by the Iconic Star Wars Series
Bathroom Retailer Pop-Ups
Bathroom Retailer Pop-Ups
QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
Apocalyptic Air Fresheners
Apocalyptic Air Fresheners
These Quirky and Colorful Air Fresheners Depict Apocalyptic Scenarios
DIY Decorative Diffusers
DIY Decorative Diffusers
This DIY Reed Diffuser Project Includes Tiny Triangular Flag Decor
Cloud-Themed Oil Diffusers
Cloud-Themed Oil Diffusers
The Cumulus Oil Diffuser is as Calming as Its Design
High-tech Air Fresheners
High-tech Air Fresheners
This Automotive Air Freshener Strives for a Consistent Scent
USB Aroma Diffusers
USB Aroma Diffusers
The Aroma-Crystal Kit Uses Piezo-Crystal Technology
Bottle Aroma Diffusers
Bottle Aroma Diffusers
The Humidifying Ultrasonic Nebulizer Disperses Scent and Purifies the Air
Portable Scent Diffusers
Portable Scent Diffusers
Air Aroma's Aroscent Can Be Customized According to Color
Ultrasonic Aromatherapy Diffusers
Ultrasonic Aromatherapy Diffusers
This Humidifier Diffuses Aroma as Mist
Minimalist Scent Machines
Minimalist Scent Machines
The Muji Ultrasonic Aroma Diffuser Provides Fragrance and Light
Heatless Home Diffusers
Heatless Home Diffusers
Escents' Ultrasonic Aromatherapy Diffuser Spreads Scent Without Heat
Essential Oil Diffusers
Essential Oil Diffusers
This Aromatherapy Scent Diffuser Purifies and Freshens the Air
International Air Purifiers
International Air Purifiers
The Air Jumper Brings the Fresh Atmospheres of Elsewhere to Your Home
Cozy Tipi Lamps
Cozy Tipi Lamps
These Tent-Shaped Illuminators Exude Warmth, Imagination and Tradition
Natural Allergy Kits
Natural Allergy Kits
Saje's Natural Allergy Remedies Use Aromatherapy to Heal
Healing USB Nebulizers
Healing USB Nebulizers
This Portable Nebulizer from Saje Plugs into a USB Port
Decorative Home Purifiers
Decorative Home Purifiers
Saje Wellness' Aromagem is Devoted to Home Air Purification
Woodgrain Aromatherapy Humidifiers
Woodgrain Aromatherapy Humidifiers
This Aromatherapy Diffuser Disperses Essential Oils as Vapor
Compact Car Fresheners
Compact Car Fresheners
Millefiori Milano's Scented Car Freshener Comes in Alluring Scents
Car Aromatherapy Devices
Car Aromatherapy Devices
This Plug-In Car Freshener Lets You Make Use of Your Own Essential Oils
Pop Culture Car Accessories
Pop Culture Car Accessories
The Fresh Prince Bel-Air Freshener Concept is Made for Millenials
Earthy Car Fresheners
Earthy Car Fresheners
This Ceramic Powder Car Air Freshener Features Unique Designs
Floral Car Fresheners
Floral Car Fresheners
Dr. Marcus' Car Fragrance Dispenser Makes Autos Look and Smell Better
Classy Car Air Fresheners
Classy Car Air Fresheners
Twitter Fragrance by Craftr is Elegant and Customizable
Aerating Closet Rails
Aerating Closet Rails
The Air Rod Ventilates Your Vestments to Refresh Them Hassle-Free
Chlorine-Scented Air Fresheners
Chlorine-Scented Air Fresheners
RetaW Created a Pool-Inspired Car Air Freshener
Old School Rap Fresheners
Old School Rap Fresheners
Hangin' With The Homies Air Fresheners Come in Dr. Dre and Eazy-E Styles
Artistic Air Fresheners
Artistic Air Fresheners
Daniele Bortotto Creates Silicone Dispensers are Stylish and Chic
Anti-Stink Car Cleaners
Anti-Stink Car Cleaners
Ambi Pur Releases a Series of Ads for Its Car Air Fresheners
Unfeminine Air Fresheners
Unfeminine Air Fresheners
Archer Air Superiority Brand is Better Suited to Enhance a Bachelor Pad
Theme Park-Inspired Scents
Theme Park-Inspired Scents
These Disneyland Air Fresheners are Downright Bizarre
Transforming Vehicle Ads
Transforming Vehicle Ads
The Febreze Car Campaign Morphs Smelly Transporters into Pleasant Ones
Buttery Kernel Car Fresheners
Buttery Kernel Car Fresheners
Make Your Car Rides More Enjoyable with the Popcorn Air Freshener
Camouflaged Canine Campaigns
Camouflaged Canine Campaigns
The Febreze Pet Odor Eliminator Ads Takes Away Furry Smells
Personified Pet Car Refreshers
Personified Pet Car Refreshers
'Pets Rock' Air Fresheners Make Furry Friends Famous and Fragrant
Personified Odours Hiding at Home
Personified Odours Hiding at Home
Fun Febreze Ads